Hyundai to offer discounts on outgoing Elantra as new version nears

Article by Christian A., on January 28, 2015

The redesigned Hyundai Elantra will be rolled out in the near future, and the South Korean carmaker is taking a chunk off the price of the current version to clear out its inventory. According to Hyundai Motor America chief executive Dave Zuchowski, there is a need to sell the current Elantra down “on a smooth basis to clear the decks” for the new one.

He told Automotive News following a meeting with dealers that Hyundai will offer increased incentives and extra-rich trim packages for the MY2016 Elantra to give the model an edge over its rivals. During the meeting, Hyundai introduced Sam Suh, the new CEO of Hyundai Capital America, parent Hyundai Motor Finance and Kia Motors Finance.

Suh told dealers that there are plans to offer discount financing for returning customers to boost customer loyalty. Zuchowski quipped that Suh announced some changes that will allow them to capture returning customers.

Hyundai dealers expressed optimism with their prospects this year, despite the fact that Hyundai’s growth has been slower than the auto industry’s.

In 2014 alone, Hyundai only sold 1 percent more vehicles to 725,718 units in a US market that surged 6 percent. That same year, Hyundai saw sales of the Elantra in the US drop 10 percent to 222,023 vehicles.

If you liked the article, share on:

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries