Hyundai wants a large CUV to replace the Veracruz

Article by Christian A., on June 28, 2012

Hyundai is discontinuing the Veracruz, its entry to the large cross/utility-vehicle segment. However, Hyundai isn’t leaving the segment totally. It’s expected to soon offer the long-wheelbase version of the next-generation midsize Santa Fe. Another possibility is a large luxury CUV. During a media event, John Krafcik, CEO-Hyundai Motor America, said that the automaker will be providing more information about a premium crossover soon.

He said that Hyundai doesn’t have a specific plan for such a model but he said that he is intrigued about this segment. This possible large premium CUV will go up against other 3-row, unibody CUVs like the new Infiniti JX and Audi Q7, and the more affordable Dodge Journey and Kia Sorento.

Hyundai has mentioned a plan for CUVs and other models to be built on the rear-wheel-drive platform that underpins the premium Genesis and Equus sedans. Hyundai was optimistic about the Veracruz, which was expected to sell at least 50,000 units annually in the U.S.

However, the Veracruz didn’t sell anywhere near this figure. According to WardsAuto, the vehicle peaked in 2007 with 12,589 deliveries. But sales from January to May 2012 fell by 2.4% with 3,112 units sold, when compared to sales during the same period last year.

When the Veracruz was launched in 2007, it was groomed to be a premium model. According to Internet tracking-firm Compete, the large CUV had frequently been cross-shopped together with the other CUVs of Hyundai and of Kia, as well as the midrange models such as the Chevrolet Equinox, Ford Edge and Toyota RAV4 and Highlander.

Hyundai is upbeat about the chances of the new Santa Fe in the U.S., with hopes that it will boost its CUV sales, similar to what the Sonata accomplished for the midsize sedan group. [source: Ward's Auto]

If you liked the article, share on:

Topics: hyundai

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019