Hyundai’s Chris Perry will be Chevrolet’s new marketing boss

Article by Christian A., on August 30, 2010

Chris Perry has been appointed by General Motors Co. as the new Chevrolet marketing boss, replacing Jim Campbell. In a span of only 13 months, GM has changed the Chevrolet marketing chief four times.

This new assignment reunites Perry, formerly Hyundai Motor America's vice president of marketing, with Joel Ewanick, currently GM's top US marketing executive who had the same post at Hyundai.

Campbell had just recently been named vice president of GM's performance vehicles and motorsports unit.

Last March, Perry was appointed as Hyundai's top marketing executive when Ewanick started working for Nissan North America.

Just weeks later, Ewanick transferred to GM. In a statement, Ewanick said that Perry "brings 25 years of marketing experience -- more than 20 years in the automotive industry -- to the Chevrolet marketing position."

Ewanick shared that from working with him in the past, he knows that Perry will use "his unique ability" to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.

Confirmation has been received from Chris Hosford, Hyundai's executive director of communications, about Perry's immediate resignation from his marketing job at Hyundai. When asked about Perry's successor, Hosford said that "it's too early to talk" about it.

If you liked the article, share on:

Comments

Recommended

Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Over a decade ago, Pagani took the Zonda to the Geneva Motor Show. The Zonda hypercar was then set to retire in 2013 together with the track-focused Revolucion. But here...
by - August 22, 2017
The newest Porsche Cayenne is scheduled be unwrapped by the end of the month after completing endurance tests worth 2.7 million miles. Since we are just a few weeks away...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries