Incoming BMW CEO takes on challenges to be left by current top honcho

Article by Christian A., on December 18, 2014

BMW has been the No. 1 luxury carmaker in the world for almost a decade, but the challenges brought forth by rivals Audi and Mercedes-Benz means that its next chief executive will have to work harder to maintain its competitive edge.

For instance, Harald Krueger – the successor to current CEO Norbert Reithofer – needs to make the BMW i-subbrand to click more, as the initial global sales of the i3 (13,849 units) and the i8 (1,129) have been too low to justify the billions that the carmaker spent to develop and build them.

Likewise, BMW needs to bolster its core products to get the better of rivals that have also strengthened their offerings. While Audi and Mercedes have still to match BMW's investment in electric vehicles, they are moving into new segments and niches.

On the other hand, Mercedes and other luxury marques brands now boast of advanced safety, driving assist and semi-autonomous features – something that BMW currently does not offer. Also, Mercedes has launched a new range of Mercedes-Benz S-class models, aimed at BMW’s aging 7 series.

While BMW will redesign the 7 series next year, Mercedes will soon offer a flagship Maybach and a convertible. Also, BMW have no offerings to match up against the Audi A3 fwd compact sedan, and the Mercedes-Benz CLA sedan and GLA crossover.

These are just some of the challenges that Krueger will have to face when he sits at BMW’s top seat on May 13, 2015.

Krueger is currently the board member for production and used to work at BMW's Spartanburg site in South Carolina, where Reithofer and two other BMW AG CEOs also worked. Reithofer is required to retire from BMW in 2016, when he turns 60. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: bmw, ceo

Comments

Recommended

The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries