Incoming BMW CEO takes on challenges to be left by current top honcho

Article by Christian A., on December 18, 2014

BMW has been the No. 1 luxury carmaker in the world for almost a decade, but the challenges brought forth by rivals Audi and Mercedes-Benz means that its next chief executive will have to work harder to maintain its competitive edge.

For instance, Harald Krueger – the successor to current CEO Norbert Reithofer – needs to make the BMW i-subbrand to click more, as the initial global sales of the i3 (13,849 units) and the i8 (1,129) have been too low to justify the billions that the carmaker spent to develop and build them.

Likewise, BMW needs to bolster its core products to get the better of rivals that have also strengthened their offerings. While Audi and Mercedes have still to match BMW's investment in electric vehicles, they are moving into new segments and niches.

On the other hand, Mercedes and other luxury marques brands now boast of advanced safety, driving assist and semi-autonomous features – something that BMW currently does not offer. Also, Mercedes has launched a new range of Mercedes-Benz S-class models, aimed at BMW’s aging 7 series.

While BMW will redesign the 7 series next year, Mercedes will soon offer a flagship Maybach and a convertible. Also, BMW have no offerings to match up against the Audi A3 fwd compact sedan, and the Mercedes-Benz CLA sedan and GLA crossover.

These are just some of the challenges that Krueger will have to face when he sits at BMW’s top seat on May 13, 2015.

Krueger is currently the board member for production and used to work at BMW's Spartanburg site in South Carolina, where Reithofer and two other BMW AG CEOs also worked. Reithofer is required to retire from BMW in 2016, when he turns 60. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: bmw, ceo

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries