Infiniti named Tony Lewis as its new sales chief in the UK. In taking on the official title of Regional Director Europe North, Lewis takes over the position left by Angus Gray who will be transferred and will be given the responsibility of continuing growth in the network of European Infiniti Centres. Lewis’ role will be a significant one as Infiniti shifts to the second phase of the launching in the UK.
The carmaker aims to expand its network coverage throughout the region after the brand’s small but ideally executed debut in late 2009.
Lewis, 48 years sold, said that Infiniti’s launch is a “textbook exercise” in presenting a new luxury brand. He said that the company has to move forward from the difficult economic period and make sure that it takes advantage of all the good work and then “really start” to have an impact in the UK.
Lewis said that the circumstances and conditions are right for this goal to be achieved, with its exclusive Infiniti Centres, its partnership with Formula One World Champions Red Bull Racing, and its expanding range of performance cars.
He said that he considers it “an amazing opportunity” to be working for Infiniti at this point in its European development. Lewis, who reports to Infiniti Europe Commercial Director Guillaume Pelletreau, is responsible for boosting the sales of the growing Infiniti lineup, concentrating on major Northern European markets like the UK.
Lewis reports to Guillaume Pelletreau, commercial director of Infiniti Europe and in charge of the sales drive of the Infiniti line-up expansion, focusing on major Northern European markets like the UK. The range of six models consists of coupes, saloons, convertibles plus crossovers and only recently has been extended in Europe by the introduction of new high performance V6 diesel engine variants and the M35h, among the most technologically advanced and high performance hybrid models.
Thus, it is not surprising that the Infiniti Europe sales are set to increase by 100% this year. Scheduled to arrive are a compact electric luxury vehicle, 4-cylinder power-driven cars as well a fast developing competitor luxury C-segment.
At present, there are four Infiniti Centers in the UK and two more are situated in Stockport and Leeds, which will start business in the latter part of the year. There are more planned for 2012. Lewis has another important mission, which is to further expand the network to more North European markets.
Formerly a British Army officer as well as a self-confessed car fanatic, Lewis started his motor industry profession with Ford and has dealt with both cars plus commercial vehicles. His latest position was as Nissan LCV’s European Marketing and Sales Director.