Infiniti is now the Canadian Cirque du Soleil entertainment group's official sponsor and exclusive automotive partner. We will soon see Infiniti vehicles featured in the Cirque du Soleil shows.
Infiniti cars will be appearing at the 180 Big Top and Arena touring show markets in the US, Canada, Western Europe and Russia as well as in three theatrical shows in New York City, Chicago and Los Angeles.
With these events, Infiniti's lineup will have the chance to be seen by about 5.4 million people. Infiniti has studied this well.
In fact, attendees of the Circle du Soleil show actually match the Infiniti customer profile, with respect to their premium preferences and financial situation. This April, we will get to see how this partnership fares in the following cities: Portland (Oregon), New York and Montreal.
Jon Brancheau, director global marketing, Global Infiniti Business Unit, said that the partnership between Cirque du Soleil and Infiniti is "a natural fit for these two perfectly aligned brands as both embody Inspired Performance."
Brancheau added that Infiniti intends to touch people's emotions as well as physically. The brand believes that the partnership will personify the brand's wish to "invoke graceful strength, vibrancy, craftsmanship and exhilaration in everyone."
This isn'tt Infiniti's first chance to partner with Cirque du Soleil. Infiniti has previously been its sponsor in Canada, Russia, Korea and the Middle East. With this new agreement, Infiniti expands the collaboration to promote its image to a wider audience.