Infiniti becomes official sponsor and partner of Cirque du Soleil

Article by Christian A., on August 26, 2010

Infiniti is now the Canadian Cirque du Soleil entertainment group's official sponsor and exclusive automotive partner. We will soon see Infiniti vehicles featured in the Cirque du Soleil shows.

Infiniti cars will be appearing at the 180 Big Top and Arena touring show markets in the US, Canada, Western Europe and Russia as well as in three theatrical shows in New York City, Chicago and Los Angeles.

With these events, Infiniti's lineup will have the chance to be seen by about 5.4 million people. Infiniti has studied this well.

In fact, attendees of the Circle du Soleil show actually match the Infiniti customer profile, with respect to their premium preferences and financial situation. This April, we will get to see how this partnership fares in the following cities: Portland (Oregon), New York and Montreal.

Jon Brancheau, director global marketing, Global Infiniti Business Unit, said that the partnership between Cirque du Soleil and Infiniti is "a natural fit for these two perfectly aligned brands as both embody Inspired Performance."

Brancheau added that Infiniti intends to touch people's emotions as well as physically. The brand believes that the partnership will personify the brand's wish to "invoke graceful strength, vibrancy, craftsmanship and exhilaration in everyone."

This isn'tt Infiniti's first chance to partner with Cirque du Soleil. Infiniti has previously been its sponsor in Canada, Russia, Korea and the Middle East. With this new agreement, Infiniti expands the collaboration to promote its image to a wider audience.

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries