In order to commemorate its 20th anniversary, Infiniti unveiled a custom G37 Coupe at an art event in Toronto, Canada. Infiniti Canada worked with international circus group Cirque du Soleil to create this unique G37 Coupe.
The design was created by Montreal artist Heidi Taillefer who handpainted the exterior of the vehicle and took almost one month to accomplish. Infiniti partnered with Cirque du Soleil to create the G37 Coupe Anniversary design concept.
Cirque du Soleil, which is celebrating its 25th anniversary this year as well, attended the unveiling. The task wasn't handed to Heidi Taillefer right away. Along with other artists, she was invited to submit a design concept for the exterior of the Infiniti G37 Coupe.
Her inspired design, the "Ligozzi," was ultimately selected and she spent much of August and early September painting the vehicle. The car didn't get any structural changes so its assured to still be driveable. The Anniversary Vehicle will be on tour at various Cirque du Soleil shows and other events over the coming months. Infiniti plans to eventually auction the car off for charity.
To commemorate their respective 20th anniversaries, Infiniti and Cirque du Soleil brought their talents together to design a special Infiniti G37 coupe. The opportunity was described by Cirque du Soleil’s Senior Director for Corporate Alliances, Ryan Sandilands, as “incredible.”
He also expressed his excitement about showcasing the special coupe that the alliance has developed to his company’s future shows in Canada, adding that the collaboration is a great way to celebrate his company’s 20th anniversary.
Artist Heidi Taillefer was also brought in to the project to hand-paint the exteriors of the special anniversary edition G37 coupe. Taillefer said she was very “excited” at the prospect of introducing her extraordinary artwork to the G37 coupe. The artist also expressed her utmost pride at infusing her artwork into an actual Infiniti vehicle, an act which she described as a tribute to Infiniti and Cirque du Soleil.