Infiniti global president says carmaker may build new small car in Mexico

Article by Anita Panait, on August 21, 2012

Infiniti may possibly produce a new small car in Mexico, according to Johan de Nysschen, the marquee's new global president. De Nysschen, a former Audi of America President, said that it is only reasonable to produce in or near the United States if the vehicle being built is targeted primarily towards the US. It should be noted that the former Audi of America President was influential in Audi's decision in April 2012 to construct its first North American vehicle assembly plant in Mexico.

He added that producing vehicles for the global market is more complicated since the company has to consider its aspirations for further growth in Europe as well as South America.

He said that if Infiniti exports vehicles from the US to Europe, it has to pay import duties. But if the company exports vehicles from Mexico, it doesn’t pay these duties. According to de Nysschen, these are some of the factors to consider when Infiniti considers where to build its next plant.

De Nysschen, however, did not disclose what model the company will be built in the region. Infiniti has confirmed that it will insert a new small car to its global portfolio, and has already made arrangements to build a Mercedes Benz-designed four-cylinder engine for it in Decherd, Tennessee. According to de Nysschen, he is assessing various scenarios as Infiniti reconsiders where it builds its vehicles.

With the exception of the new Infiniti JX, all of the company’s models are built in Japan, where the strong yen has been eating up the carmaker’s profits. De Nysschen remarked that the company has no intentions to pull all production out of Japan, quipping that Infiniti is looking at creating more production capacity to help drive the growth of the brand.

2013 Infiniti JX will create a new norm when the highly technological 7-passenger luxury crossover becomes a part of the Infiniti roster in 2012 of spring. As a new, strong option to a lot of flavors of vanilla that is now ruling the luxury crossover class, the brand new Infiniti JX is built to stand out in the areas that purchasers of luxury vehicles want the most - interior adjustability and spaciousness, modern hospitality attributes and safety. The JX provides true 3-row utility, and all the prime attributes, technology and performance that Infiniti has been popular for.

Ben Poore, Infiniti Americas Vice President said that the brand new Infiniti JX welcomes family clients in a manner that no luxury crossover vehicle has accomplished before - taking note of their nature to grow up, but without having to age. Responsibility is awarded to them, rather than restricting them of activities and things they had fun with as a couple or even as a single individual.

Poore adds that each characteristic of the Infiniti JX is made to connect the passengers and the driver to their surroundings, instead of keeping them in a bubble like other luxury crossovers want to do. Their aim is to maximize the feel of their environment, so that the car occupants can achieve more in the day. Accepting unappealing luxury stops today with the inspired style and modern innovation of the 2013 Infiniti JX.

A strong new take of a 7-Passenger Luxury car

The fine line between the Infiniti JX and crossovers of 3-row luxury status begins with the idea that seating seven people should be easy. The use of a flat floor not only improves the leg room of the third row as it also gives a long second row overall adjustment of 5.5-inches for more flexibility on space and cargo capacity, and it also makes room for a more emotional design approach.

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