Infiniti logs 23% jump in UK sales in first quarter of 2013

Article by Anita Panait, on April 17, 2013

Infiniti is off to a good start in the United Kingdom in 2013, after posting a 45-percent year-on-year increase in sales in March and a 23-percent year-on-year hike in sales in the first quarter of the year. Sales over the full fiscal year jumped by nearly 15 percent, boosted by the Infiniti FX and the newly launched Infiniti M35h saloon.

The FX and the M35h saloon will be soon known as QX70 and Q70. Infiniti opened its first Infiniti Centre in Reading on October 2009, and the growing popularity of the brand in the country has increased the number of showrooms in the UK to seven currently. In the next six months, the Japanese prestige performance car brand will open three new showrooms in Norwich, Southampton and St. Albans.

The carmaker is also currently assessing opening Infiniti Centres in areas like Milton Keynes, Cardiff, Liverpool, Exeter, Cambridge, Leicester, Nottingham, Bristol, Newcastle and Belfast, as well as in several locations around London.

According to a recent independent brand tracking survey, more and more consumers are become aware of the Infiniti brand. In 2011, only 51 percent of the people interviewed in the UK had heard of the premium brand. However, the number spiraled up by 13 percentage points to 64 percent in 2012.

The all-new Q50, which was unveiled in Europe at the Geneva Motor Show in March 2013, is currently being shown at each Infiniti Centre in April, around five months ahead of its rollout in the autumn.

For those interested in taking a closer look at the all new Q50 could contact the nearest Infiniti Centre. The Infiniti Q50, a premium sports saloon, the first Infiniti to be fitted with a Daimler-sourced but re-engineered 2.2-litre four-cylinder turbo-diesel engine that emits less than 115grams of carbon dioxide per kilometer traveled while providing 170PS of output and 400Nm of torque.

Infiniti sports sedans have always been well-known for their exceptional sizes and charisma, and the all-new Infiniti Q50 delivers all that and more with its newest element of extravagant flair.

Its powerful first impression is secured by the fluid yet dramatic character line emerging from its “double arch” grille. It vigorously glides through the bodyside like a wave and blends with the rear end, generating a highly smooth and fascinating silhouette and completely elucidating the Infiniti Q50’s dynamic and sporty posture.

The all-new Infiniti Q50 draws its inspiration from the Infiniti concepts known as the ‘Infiniti Trilogy’, specifically Essence, while appreciating the legendary design dynamics of previous Infiniti sports sedans. The all-new Q50’s sporty and robust look fuses its deeper and broader parts with improved interior spacing to astonishing effect inside and out.

Trademark Infiniti exterior design traits include the dynamic arch roofline, Crescent-cut C-pillar, and the “double arch” grille. The front end is distinctly audacious, with a sport front fascia integrated on the Q50 sport models. The fresh grille’s three-dimensional texture quality is furnished by meticulous designing of the waved mesh pattern surface and chrome surround, while the distinguishable LED headlights and market lights’ keen lines propose an almost human appearance.

The slender, sturdy body sides are built to secure the performance posture with a bold, solid “bone” and arched roofline that glides to the Crescent C-pillars which are the same as those that first emerged on the Essence Concept.

Topics: infiniti, uk, sales

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