Infiniti mulls compact crossover slotted below QX50

Article by Christian A., on May 5, 2014

Infiniti is mulling building a compact crossover slotted below the QX50. According to Andy Palmer, Nissan Motor Corp. executive vice president who is also in charge of Infiniti, remarked that the premium brand could use a model at the botoom of its SUV range that might be launched first in China and then to other markets.

He remarked to Automotive News at the Beijing auto show that there is most definitely a room for a QX30 and even below that.

Palmer added that the new compact crossover is likely to debut in China since it would be hard for Infiniti to start offering the vehicle in other markets like the United States or Europe.

Palmer called press reports saying that Nissan is planning a Juke-based Infiniti compact crossover for China a speculation. He, however, said that Nissan’s Juke subcompact crossover could provide an ideal platform to underpin an Infiniti offering.

Infiniti is aiming at a new group of premium customers with the all-new QX30. Currently, this premium crossover group is among the fastest growth markets worldwide, and, by 2020, Generations X and Y will be among the majority of customers in this group. For them, the vehicle becomes a statement of their "self", instead of their "status," and they stay open to different concepts that defy categorisation.

The QX30 will maintain a unique placement in the segment, closing the gap between larger crossovers and premium compacts. Its crossover-style dynamism stems from singular design attractiveness and a varied selection of features for convenience, comfort, and safety, such as intelligent all-wheel drive. Its lifted ride height and high-stability drivetrain are also expected to provide drivers with confidence.

This more purposed, crossover-like implementation does not result in the QX30 abandoning the high-quality look and touch that customers want from a vehicle from this group. It keeps its urban charm, quality finish, and flawless integration of Infiniti's amazingly evocative design – must-have elements absolutely needed for the car to flourish in the premium sector.

A design that defies categories

The first QX30 concept, which had its international introduction at the Geneva Motor Show in 2015, blended the smooth lines of a coupe with the commanding poise of an all-wheel drive crossover. In line with Infiniti's product development approach, to be led by design, the production QX30 holds on to these distinct traits.

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Topics: infiniti, crossover

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