Infiniti has appointed Francois Bancon as its new vice president for product strategy, effective April 1. In his new role, Bancon will be responsible for the Infiniti product portfolio. The luxury carmaker intends to boost its vehicle portfolio by 60 percent and more than double its powertrain portfolio in the next five years.
Bancon, who has over 35 years of experience in the auto industry, is currently serving as Division General Manager for Nissan Motor Co., in charge of overseeing product strategy and planning for the Exploratory and Advanced Product Department. In his new capacity, Bancon will be based at Infiniti’s global headquarters in Hong Kong and will report to Johan de Nysschen, president of Infiniti Motor Company.
The carmaker’s president welcomed Bancon to the Infiniti leadership team, saying that his product experience, his passion, and in-depth knowledge of future product trends will be vital assets as the carmaker continue to fashion its future portfolio. Bancon began his automotive career with Renault SA in 1978.
After over two decades in 1999, Bancon joined Nissan as general manager responsible for perceived quality within the Japanese carmaker’s Design team. In 2005, he was appointed named to his current position as head of advanced product planning. Infiniti has already laid the groundwork for a major product expansion and is aiming to field entries to almost 80 percent of the luxury market by 2018.
"I am very pleased that Francois is joining the Infiniti leadership team," said de Nysschen. "Product is at the core of our growth strategy. Francois' product experience, his passion, and in particular his in-depth knowledge of future product trends, will be key assets as we continue to craft our future portfolio." [source: Infiniti]