Infiniti plans to build new halo model and more crossovers

Article by Anita Panait, on May 17, 2013

Infiniti is planning to add a new top-tier halo model above its Q70 flagship sedan as well as more crossover offerings as part of its bid to build the brand and boost sales, according to President Johan de Nysschen. The plan is part of Infiniti's drive to cover around 90 percent of all global premium segments by the end of the decade.

The marque currently covers just 60 percent of the premium segments. De Nysschen disclosed a new global sales target of 600,000 vehicles by around 2020, a sharp increase from last year’s 170,000 units. De Nysschen said during the line off ceremony for the new Q50 sedan at Infiniti's Tochigi site in Japan that “fleshing out the lineup” will take the carmaker through to the end of the decade.

Infiniti’s current offerings include a new compact premium model that will be built at Nissan's Sunderland site in the United Kingdom starting 2015.

There have been speculations that Infiniti will launch a halo sports car that takes its design cues from Infiniti Essence concept car unveiled in 2009 or from the Emerg-E two-seat hybrid sports concept unveiled in 2012.

De Nysschen has been tasked by Nissan chief executive Carlos Ghosn with transforming Infiniti into a top-tier player in the luxury segment and driving sales to 500,000 by 2016, from 170,000 in 2012. De Nysschen said Infiniti could achieve sales of 600,000 units in the next seven years if the rollout goes as planned and the carmaker Infiniti expands in China and Europe as expected.

The Infiniti Essence Concept has perfect proportions and breathtaking good looks, making it very attractive to car lovers. It has the looks of a driver's car, one that’s right at home while also conquering the grandest motoring routes.

It should be noted, though, that the Infiniti Essence Concept isn’t an aggressive sports car. The brand’s "Dynamic Adeyaka" attitude guarantees that the Essence Concept is single-minded and at the same time inviting, sophisticated, and inspired by the natural and the human worlds. To boost its emotional appeal even further, the concept possesses details that reflect a modern interpretation of old Japanese traditions.

Designers at Infiniti had aimed to merge all of the brand’s existing design cues with new design language in an all-new shape. This resulted to a highly sculptural yet very delicate design. The Infiniti Essence Concept conveys power without being intimidating.

Moreover, the car’s bonnet is long while its rear deck is short. With a muscular front, a flowing "wave" profile, and rear wheelarches, the car appears to have a classic sports car mold. However, nothing about Essence is retro.

The Essence Concept’s styling also has an innovative and distinctive edge, thanks to its side window graphics. What’s more, its window seemingly rests on a ledge, with its razor sharp line creating a contrast to its upper body’s concave sweep.

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Topics: infiniti, crossover

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