Infiniti plans to quadruple its market share in China and take on Audi, Bmw

Article by Christian A., on August 18, 2011

Nissan Motor Co. intends to increase Infiniti's share of the Chinese luxury vehicle market by up to four times within five years while it hurries to make up for a "ridiculous" amount of time that it lost to the Audi of Volkswagen AG as well as the Lexus of Toyota Motor Corp.

Carlos Ghosn, Nissan’s CEO, has set a target of obtaining at least 8 percent of the luxury vehicle market in China by 2016. Currently, Infiniti has 2 percent. Based on the data from industry researcher J.D. Power & Associates, Lexus has 8 percent while Audi, the market leader, has 34 percent.

Among the strategies to boost its sales include airing its first TV commercials in a country where primetime audiences can exceed 500 million, increasing the number of Infiniti dealers to 100 percent this year and adding five product lines over five years.

Nissan is also studying production in China in order to curb tariffs of 25 percent on imported vehicles, says Autonews. According to Allen Lu, managing director of Infiniti's China unit, the luxury brand entered the market in China even later than in South Korea and Taiwan.

He further stated that it is “very ridiculous to anybody who has a bit of knowledge about the industry." Moreover, he said that “it's like running a marathon -- you can't tell who will win after just 10 kilometers."

Lu worked for Ferrari S.p.A. prior to becoming the managing director of Infiniti's China unit last year. Nissan also aims to increase more than three times its Infiniti sales worldwide to 500,000 annually by March 2017 to take around 10 percent of the international luxury vehicle market.

China became Infiniti's second largest market last year after the United States, Lu disclosed. The brand is not sold in Japan. Last July 26 in Beijing, where the company revealed its mid-term business plan in China, Ghosn stated that they have a good momentum in China and that this should continue.

If you liked the article, share on:

Topics: infiniti, china, audi, bmw

Comments

Recommended

The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries