Infiniti president sees QX30 boosting sales in North Am and Europe

Article by Christian A., on March 11, 2015

Roland Krueger, president of Infiniti Motor Co., expects the recently unveiled Infiniti QX30 crossover concept to boost the premium brand's sales in North America and Europe while helping it expand its dealership network in markets outside North America. He remarked that the Infiniti QX30 gives them access to a volume base that the brand couldn't previously offer to its business partners.

Officials from the carmaker and retailers held a meeting at Infiniti’s stand at the Geneva auto show to talk about dealership opportunities and inspect the new crossover. Infiniti plans to roll out the new crossover in 2016. It has been working with its dealers in the United States for a seamless launch of its new Q30 compact hatch late this year, followed by the QX30 crossover next year.

Until QX30, Infiniti has no entry in the compact crossover segment in the US, which has been one of the fastest gainers in the region. "Everybody's targeting that segment," Krueger said, adding that the compact crossovers are an important source of sales for Infiniti for conquering and upgrading.

The carmaker posted a 14-percent surge in sales in 2014, showing wonders for its efforts in expanding its presence outside the US to the United Kingdom, Germany, Russia, China and other.

In fact, Non-US sales accounted for 68,870 of its vehicles sold in 2014. According to Krueger, Infiniti will be adding more dealers in Europe in the coming year, particularly Germany, where it has just six dealerships.

The Infiniti QX30 Concept marks the latest design study that Infiniti is definitely planning to put into production. In fact, the premium carmaker plans to build the production version of the Q30 in the United Kingdom in 2015. Infiniti will also commence production of a sports coupe derived from the Q60 Concept – as unveiled in Detroit in early 2015 – in 2016, the same year when the carmaker will also introduce a new crossover based from the QX30 Concept.

These upcoming offering from Infiniti is part of the carmaker’s quest to further broaden its lineup from smaller vehicles (Q30) to full-size crossovers (QX70). The carmaker built on its success in producing high-performance like the QX50 and QX70 to create the new QX30 Concept.

As designed, the QX30 Concept features a higher stance on the road, as complemented by a number of visual cues that makes the study easily recognizable as a crossover. The new QX30 Concept features a body that appears wider and thicker, as made possible by its 21-inch wheels shod in large tires, as well as by increased blackout around the wheel opening. Interestingly, the wheels employ three-dimensional milled aluminum and matte rubber material.

The new QX30 Concept features a low satin chrome front bumper with large side apertures, helping convey rugged protection as reinforced by its hardy kick plates under the doors as well as by the sculpted rear skid plate.

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