Infiniti Q30 Concept is first of 5 new vehicles for global markets

Article by Anita Panait, on September 18, 2013

The Infiniti Q30 Concept shown at the Frankfurt Motor Show is the first of five new vehicles that the luxury carmaker plans to launch globally by end of the decade, Infiniti President Johan de Nysschen told Automotive News in an interview. Nissan currently has six existing offerings; the addition of “at least” five new ones will bring the lineup’s total to 11 by 2020.

De Nysschen remarked that Infiniti will be covering -- by its definition – around 90 percent of the segments they want by then. He added that Infiniti will also have its U.S.-oriented lineup revamped.

According to de Nysschen, the luxury brand needs diesels, a small luxury vehicle similar to the Q30 and a high-end halo car. He also disclosed the possibility of offering a "highly versatile platform" that would underpin a Q70 successor, a "high-powered, high-performance luxury car," and that unit’s shorter wheelbase coupe version, which could become Infiniti's halo car.

He said that Infiniti needs  a halo vehicle since a brand cannot be considered a top-end one if it isn’t “positioned on the top end of the market."

According to its president, Infiniti needs a more emotional design language, dubbed as "Latin," as bids to post 500,000 in global sales by 2017, adding that the Q30 represents a step in that direction.

De Nysschen and Andy Palmer, Nissan's executive vice president responsible for future products globally, remarked that the carmaker has no plans to produce Q30s in Mexico, despite speculations. The production version of the Q30 will be done mainly at Nissan's Sunderland site in England. According to Palmer, the new Q30 could be underpinned by a platform shared with Daimler AG, possibly leading to a joint production.

From the etched fluidity of its forms and dynamic, expanded outline to the genius, desire and originality of its interior, Q30 Concept speaks of a coherent design vision.

The Infiniti Q30 Concept design language makes a distinct place for Infiniti, mirroring the brand's aim to convey extraordinary product substance as far as design, materials, fit and finish, craftsmanship and execution are concerned.

Striking areas and intersecting lines of its body side play with shadow and light. Its bulky body surfaces invoke agile and nimble cats, such as the cheetah's motions of gliding beauty.

Infiniti designers, run at the helm by Executive Design Director Alfonso Albaisa, adopted a disciplined masterful strategy to shape the car as would metal experts in a classical Italian carrozzerie. However, the designers were roused by the utilization of lightweight composites and carbon fiber to generate an air of daintiness and flawless performance.

The Q30 Concept doesn't feel substantial. It's more horizontal, gliding and sculptural. It has a solid Italian design taste with naturalness and smoothness, a free-sculpture feeling loaded with Latin sportiness and subtlety. Envision fusing Italian coachwork with Japanese brushstroke.

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