The all-new Q50 from Infiniti was named as the "Best Chinese Premiere" at the Shanghai International Auto Show. The Q50 was picked out by the organizing committee of the auto show with the cooperation of sohu.com, which is one of the leading Internet news websites in China. The reasons cited for giving the award to the Q50 include its fresh design, sporty look, and sophisticated powertrains as the committee became convinced that the car will draw in a lot of consumer interest.
At a ceremony held earlier this week in Shanghai, Mr. He Yi, General Manager of sohu.com’s auto business unit and deputy editor-in-chief of sohu.com, gave the award to Daniel Kirchert, Managing Director of Infiniti China.
Kirchert said that the company is “very proud” that its new premium Q50 sedan was given this award. He also said this model will be launched in the Chinese market in the spring of 2014. Under Infiniti's global growth strategy, China is considered to be a key market.
In 2012, Infiniti opened its global headquarters in Hong Kong. Infiniti made an announcement at the Shanghai Show that two vehicle versions that were developed for the Chinese market will be locally produced. The Xiangyang plant will start to build the long-wheelbased versions of the Q50 and the QX50 in 2014.
This factory is run by Infiniti's joint venture partner in China, Dongfeng Motors Ltd. The all-new Infiniti Q50 is set to debut its first production performance technology: Infiniti Direct Adaptive Steering technology and Active Lane Control.
The new steering system leads to advanced control of the Q50's tire angle and steering inputs, sending the driver's intent to the wheels quicker than a mechanical system. There are four different steering settings available, permitting customization depending on driver preference or road conditions. The Active Lane Control™ utilizes a camera-based lane marker detection system to boost vehicle straightability and improve even further its on-center driving capability.
The new Infiniti Q50 isn’t just about having elegant proportions and sporty presence on the road, but is also about premium style.
Upon sight, the Infiniti Q50 already gives off a strong impression, thanks to its "double arch" grille and the dynamic character line emanating from it. This line runs like a wave as its passes through the side and culminates on the rear end. As a result, the new Infiniti Q50 is lent with a fluid yet fascinating profile as well as with a dynamic and sporty stance.
Shiro Nakamura, senior vice president and chief creative officer, remarked that the Infiniti Q50 is directly influenced by the Infiniti concepts known as the 'Infiniti Trilogy' -- in particular Essence – and pays tribute to the iconic design dynamics of previous sports sedans from the premium carmaker. He noted that the athletic looks of the Infiniti Q50 is a fusion of its lower and wider proportions and the improved spaciousness inside.
Among the signature Infiniti exterior design cues found in the new Q50 is the "double arch" grille, the Crescent-cut C-pillar and the dynamic arch roofline. In addition, the new Q50 features a sporty front end, as defined by the three-dimensional textural quality of the grille with waved mesh pattern surface and chrome surround. In addition, the front end of the Infiniti Q50 is further defined by characteristic LED headlights and the sharp lines of the marker lights.
Meanwhile, the new Infiniti Q50 features lean yet robust sides that feature strong, solid "bone" as well as an arched roofline flowing to the Crescent C-pillars – as first seen on the Essence Concept. The side character lines merge with the shape of the LED combination lights on the rear.