Infiniti re-badges its entire portfolio for 2014 model year

Article by Anita Panait, on December 18, 2012

Infiniti is implementing a re-badge of its entire product portfolio for the 2014 model year, returning to the letter "Q" from its early history for every car and "QX" for every Infiniti crossover and sports utility vehicle. The name change is part of Infiniti’s preparation for a broader array of global products, according to Johan de Nysschen, worldwide president of the brand.

In effect, Infiniti's current lineup of sedans, coupes and convertibles will become the Q50, Q60 and Q70. De Nysschen took over the luxury division of Nissan Motor Co. in July 2012, with a mission to raise Infiniti’s status from Tier 2 among global luxury brands.  In an interview with Automotive News, de Nysschen said that there is a risk associated with everything, but Infiniti feels quite comfortable about re-badging its entire product lineup.

He added that this is the right time to bring new order to the Infiniti lineup, as the luxury brand steps up exports to global markets and introduces a redesigned G sedan, its highest volume product.Infiniti will unveil the redesigned G sedan at the Detroit auto show in January 2013 and it will be rolled out in the United States in July 2014 under the new name Q50.

Infiniti's other vehicles will follow under the new naming structure over the course of about eight weeks with their 2014-model introductions. In effect, the M sedan will become the Q70, and the current G37 coupe and convertible will become the Q60. On the other hand, the EX crossover will become the QX50 while the FX crossover will become the QX70. The current full-sized QX56 SUV will become the QX80.

The new and improved Infiniti QX80 debuts a new fresh exterior design at the 2014 New York International Auto Show. This design features a crafted interior for its 2015 model. It highlights as well standard features and improved technology which makes Infiniti’s finest luxury SUV look and feel closer to the latest Infiniti Q50 sports car.

Its extensive exterior design modifications focus on the frontend appearance of QX80. It features a new shape for its upper grille and additional lower grille which mirrors the famous Q50’s bold style. Its modified front fascia features as well new LED beam headlights which functions for high and low, LED fog lights and turn signals as well as a new bumper that comes with a set of sonar sensors that are flush-mounted.

New features are also added to the QX80 Deluxe Technology Package including the mirror caps in the rear which are chrome-plated. The rear also features a larger bumper protector which helps in reducing potential damage in the event of loading or unloading a bulky cargo or a recreational gear.

The QX80 also comes in three new color options in addition to the four existing colors and these include Majestic White, Graphite Shadow and Hermosa Blue. It also features two new designs for its wheels including the 14-spoke 22-inch forged aluminum-alloy wheels which comes with an optional Tire and Wheel Package of 22 inches. It is by far the largest ones available in the segment, along with the standard machine-finished aluminum-alloy wheels of 20 inches.

Topics: infiniti

If you liked the article, share on:

Comments

Recommended

The new 2018 Ford Mustang GT, when equipped with its optional Performance package, will be able to produce 460 horsepower. It also comes fitted with Michelin Pilot Sport 4S tires...
by - October 19, 2017
It’s not as if the Porsche 718 Boxster and Cayman are not already impressive cars. The automaker has just given us more reasons to love the twins. The 2018 model...
by - October 19, 2017
After months of dropping online teasers, Polestar finally reveals its very first production car virtually. The Polestar 1 is a two-door coupe that gets its design inspiration from the 2013...
by - October 19, 2017
While the official premiere of 2018 Jeep Wrangler (JL/JLU) is already set this December, fans everywhere rejoiced at having had something like this appear on the web. Yes, everything we...
by - October 19, 2017
South Korean carmaker Kia will try to follow up the success of its Sportage compact sports utility vehicle by introducing a smaller SUV (subcompact) in the United Kingdom in the...
by - October 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries