Infiniti sets target to widen market share in China to 10% within few years

Article by Christian A., on December 29, 2010

Infiniti, Nissan's luxury division, has high expectations for the China market. It aims to increase its local share to up to 10% in the next few years and to reach its goal, Infiniti has prepared an investment plan.

In an interview for the Yangtze River Business, Toru Saito, vice president of Nissan Motor Corporation, said that China is Infiniti’s second-largest market for now but it may get the No. 1 spot if the plan goes smoothly.

Infiniti sees China as one of its fastest-growing markets and for the future and it only expects its sales performance to improve.

Infiniti will pay more attention to new products and the technology they are equipped with, with a focus on efficiency and emissions.

The brand will import new models in China, including small-displacements, electric and hybrid vehicles. Infiniti is relying on these models to respond to the demand for fuel efficient cars in the country.

Like its parent Nissan, Infiniti is also prioritizing China, India, and other emerging markets. Infiniti seeks to work on the dealership network as well, and plans to open new stores. There are 25 showrooms in China, but Nissan hopes to eventually have more than 100 stores.

Topics: infiniti, china, sales

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries