Infiniti to ask new global ad agency to focus on the US market

Article by Christian A., on November 5, 2014

Infiniti Motor Co. is bound to ask its new global ad agency -- Crispin Porter + Bogusky of Boulder, Colo. – to spice things up over public events and customer interaction around the world as well as bring more focus on its main market, the United States.

Allyson Witherspoon, director of marketing communications and media for Infiniti Americas, remarked to Automotive News that the carmaker chose an ad agency from the US because of the size and the importance of that market.

She noted that while they are opening up other offices to serve other world markets, it makes sense for the hub to be located in the US since a large chunk of sales and volume comes from the country. Crispin Porter replaced longtime Infiniti and Nissan-brand agency TBWA Worldwide.

Nissan, however, is still affiliated with TBWA. Crispin Porter will also be in charge of Infiniti's U.S. tier-two dealer ad management and its social media work. According to Witherspoon, the ad agency specializes in marketing through public events – a strategy that Infiniti pans to adopt next year, said. She remarked that Infiniti will not just use traditional radio and TV media to advertise its products.

"We want to ask how we can go out and talk to consumers and have experiential and social aspects,” she told Automotive News. Crispin Porter will also handle the global launch of the Infiniti Q30 compact hatch in 2015.

The carmaker is seeking to increase its presence not only in the US but also in markets like China, Russia and Europe. Witherspoon said Infiniti plans to send a message consistent around the world, “instead of one-off for each country."

If you liked the article, share on:

Comments

Recommended

The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries