Infiniti to ask new global ad agency to focus on the US market

Article by Christian A., on November 5, 2014

Infiniti Motor Co. is bound to ask its new global ad agency -- Crispin Porter + Bogusky of Boulder, Colo. – to spice things up over public events and customer interaction around the world as well as bring more focus on its main market, the United States.

Allyson Witherspoon, director of marketing communications and media for Infiniti Americas, remarked to Automotive News that the carmaker chose an ad agency from the US because of the size and the importance of that market.

She noted that while they are opening up other offices to serve other world markets, it makes sense for the hub to be located in the US since a large chunk of sales and volume comes from the country. Crispin Porter replaced longtime Infiniti and Nissan-brand agency TBWA Worldwide.

Nissan, however, is still affiliated with TBWA. Crispin Porter will also be in charge of Infiniti's U.S. tier-two dealer ad management and its social media work. According to Witherspoon, the ad agency specializes in marketing through public events – a strategy that Infiniti pans to adopt next year, said. She remarked that Infiniti will not just use traditional radio and TV media to advertise its products.

"We want to ask how we can go out and talk to consumers and have experiential and social aspects,” she told Automotive News. Crispin Porter will also handle the global launch of the Infiniti Q30 compact hatch in 2015.

The carmaker is seeking to increase its presence not only in the US but also in markets like China, Russia and Europe. Witherspoon said Infiniti plans to send a message consistent around the world, “instead of one-off for each country."

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries