Infiniti to ask new global ad agency to focus on the US market

Article by Christian A., on November 5, 2014

Infiniti Motor Co. is bound to ask its new global ad agency -- Crispin Porter + Bogusky of Boulder, Colo. – to spice things up over public events and customer interaction around the world as well as bring more focus on its main market, the United States.

Allyson Witherspoon, director of marketing communications and media for Infiniti Americas, remarked to Automotive News that the carmaker chose an ad agency from the US because of the size and the importance of that market.

She noted that while they are opening up other offices to serve other world markets, it makes sense for the hub to be located in the US since a large chunk of sales and volume comes from the country. Crispin Porter replaced longtime Infiniti and Nissan-brand agency TBWA Worldwide.

Nissan, however, is still affiliated with TBWA. Crispin Porter will also be in charge of Infiniti's U.S. tier-two dealer ad management and its social media work. According to Witherspoon, the ad agency specializes in marketing through public events – a strategy that Infiniti pans to adopt next year, said. She remarked that Infiniti will not just use traditional radio and TV media to advertise its products.

"We want to ask how we can go out and talk to consumers and have experiential and social aspects,” she told Automotive News. Crispin Porter will also handle the global launch of the Infiniti Q30 compact hatch in 2015.

The carmaker is seeking to increase its presence not only in the US but also in markets like China, Russia and Europe. Witherspoon said Infiniti plans to send a message consistent around the world, “instead of one-off for each country."

If you liked the article, share on:

Comments

Recommended

Renault Chairman and CEO Carlos Ghosn inaugurated the all-new Alpine A110 production line. This inauguration was attended by the Minister for Economy and Finance of France, Bruno Le Maire, with...
by - December 17, 2017
TOYOTA GAZOO Racing revealed that it will be participating in the 2018 Tokyo Auto Salon with the theme “Meister's Workshop.” The company will showcase models that have been part of...
by - December 16, 2017
Infiniti has commenced sales of the new 2018 Infiniti QX80 full-size luxury sports utility vehicle. Aside from the standard specs and optional features, potential customers would want to know how...
by - December 15, 2017
If there is one thing that Pagani Automobili and Fiat have in common, it is the fact that they are Italian companies that build and assemble vehicles. There is currently...
by - December 15, 2017
It’s Star Wars fever once again, and the second installation of the trilogy sequel -- “Star Wars: The Last Jedi” -- is finally hitting theaters. Avid fans of the franchise...
by - December 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries