Nissan’s luxury brand, Infiniti, will add at least four new vehicles fitted with new engines and transmissions over the next four years, according to Johan de Nysschen, president of Infiniti Global Ltd. The releases are on top of the renewed nameplates in Infiniti’s lineup in the US, de Nysschen told the Automotive News World Congress.
Infiniti’s president remarked that the accelerated expansion of the brand’s vehicle and powertrain lineup is partly facilitated by the strategic engine-sharing deal between parent Nissan Motor Co. and Daimler AG. De Nysschen expects that Infiniti’s new lineup will help it realize its goal to become a global top-tier luxury brand.
He said that the Infiniti 2014 Q50 sports sedan launched at the Detroit auto show is the carmaker’s “first salvo.” De Nysschen said the luxury brand’s vision is to secure permanent membership in the exclusive premium automobile club, which is currently composed of German brands. He said that he will not rest until Infiniti is universally entrenched as a global tier one carmaker.
He noted that Infiniti covers less than 60 percent of the premium global market and has plenty of room to expand. De Nysschen quipped that any carmaker aiming to become a premium global player should have a comprehensive powertrain portfolio, including forced-induction four- and six-cylinder gasoline and clean diesel engines. He added that there will be new crossovers, new sedans as well as “seductive” performance cars.
Infiniti’s president remarked that until recently, Infiniti has been largely limited to the US market, which means that the brand has yet to reach its potential in markets like Europe and China, which have different powertrain requirements. He disclosed that Nissan’s Decherd factory in Tennessee will build four-cylinder turbocharged engines for Infiniti and Daimler models.
Infiniti sports sedans are known for their exceptional proportions and presence but another new dimension of the first-class style is introduced on the new Infiniti Q50.
The smooth and dynamic characteristics of this model, along with its “double arch” grille, are impressive. Visually, the Infiniti Q50 has a dynamic and athletic touch that is seen through its bodyside like a wave and it fuses with the rear end, creating a highly fluid and interesting profile.
Moreover, the Infiniti trilogy concept has a direct influence on the over-all look and capability of the Infiniti Q50. The essence embodies the iconic design dynamics of the predecessors of the Infiniti sports sedans. The new release is athletic and it has a tightened appearance that offers a good balance of lower and wider proportions. Shiro Nakamura, the Senior Vice President, and Chief Creative officer, further said that with these concepts, the interior comfort is enhanced and its captivating effect is seen inside and out.
The external features of the Signature Infiniti include a ‘double arch’ grille along its dynamic arch roofline. The Q50 sports models have a sports front fascia that is decidedly unique. The new grille has a 3-D intricate detailing of waved mesh pattern surface, and a unique textural quality and chrome surround system. It also has distinct LED headlights and sharp lines on its marker lights.