Infiniti to open new design studios in London, San Diego and Shanghai

Article by Christian A., on August 27, 2014

Infiniti is set to launch three design studios around the world in the next few weeks, as part of its bid to separate its luxury vehicle designers from their Nissan counterparts just next door. In September, Infiniti will open a studio in London in a separate building that is just steps away from its Nissan studio in the city.

This fall, Infiniti will also open a dedicated studio inside Nissan's San Diego design center in California. The center has been divided into two facilities to cater to Infiniti and Nissan design.

By yearend, Infiniti will open a design studio in Shanghai in an upstairs expansion at Nissan's operations, according to Shiro Nakamura, head of global design at Nissan Motor Corp.

Nissan recently opened its first design studio in Brazil, located in Rio de Janeiro. According to Nakamura, it is important for Infiniti to have separate quarters for its designers.

He remarked that Nissan and Infiniti used to share the back office, but now the luxury brand has a dedicated. He quipped while it is OK for Nissan and Infiniti designers to talk to each other, it is important for them to focus fully on their own projects. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: infiniti, london

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries