Infiniti has presented the interior of its concept car Infiniti Q70L Bespoke Edition at Auto Shanghai 2015 for the first time ever. The wheelbase of this special version of the production Q70L is 5.9-inches (150 mm) longer and comes with four luxurious seats covered in rich white quilted leather. Infiniti intends for this display to fill the gap between the interiors seen in production cars and the very luxurious interiors used in the brand’s concept cars.
It’s clear that the cabin of the Q70L Bespoke Edition was built with meticulous craftsmanship. Using three-dimensional textures, the cabin has been turned into a cossetting area, giving us a peek into how the brand’s artistry as seen in its concept cars can translate into reality.
Infiniti also unveiled the Infiniti Q70 production model, and two other concepts – the Q80 Inspiration and Q60 Concept – at the Shanghai auto show. Infiniti intends for the four-door Q80 Inspiration to stand out among the other large premium sedans in the market with its unconventional body styling and bold proportions.
Meanwhile, the angular exterior of the two-door Q60 Concept is a daringly designed precursor to a premium sports coupe that will enter production in 2016. Roland Krueger, president Infiniti Motor Company, said that Infiniti is demonstrating its “distinctive design language of power and artistry” and that the Q70L reflects how this quality has been applied to the interior.
He added that the brand’s products will continue to take inspiration from its progressive design language as the automaker works to enhance its unique presence in the premium segment. In 2014, the worldwide sales of Infiniti grew by 13.5%, having sold 186,200 vehicles. In the first three months of 2015, Infiniti posted its best ever quarter of sales globally.
It sold 52,000 cars, standing for a 12% year-on-year. Also in the first quarter of 2015, Infiniti’s sales in China grew by 28.3% year-on-year, demonstrating how important this market is in the brand’s business plan.
The company will be building on its recent investment in the upcoming years. Infiniti will expand its production to be in 5 countries on 3 continents. By the end of 2016, its worldwide dealer network is expected to increase by a third. Currently, there are 490 Infiniti Centers around the world. [source: Infiniti]