Infiniti wants to triple its sales by 2015

Article by Christian A., on September 21, 2011

By 2016, Infiniti expects to have a 10% market share in the luxury car segment, according to an Autocar report citing company chiefs. This is triple its current sales figure of 170,000 units to a total of around 500,000. Infiniti intends to launch a series of new models within the next five years, including its first front-wheel-drive car and a C-segment model that took its inspiration from the Etherea concept.

Andy Palmer, the global head of planning and communication of Infiniti, said that the company wants to enter several new markets and that the goal is to be present in 70 countries by the year 2016.

Currently, Infiniti sells its models in 38 domestic markets. The primary problem that Infiniti had when it was unveiled in Europe in 2008 was the lack of brand recognition among possible customers while other luxury cars brands were more established. Since then, Infiniti has become more visible due to its tie-up with Red Bull Racing and the choice of F1 world champion Sebastian Vettel as its ambassador.

Initially, the agreement was limited to marketing matters but it is now evolving into a technical partnership. Red Bull Racing is likely to be more involved in road car development in the future. It’s also expected that Infiniti will use its technology and expertise in car batteries so that the Kinetic Energy Recovery System of the F1 team is improved.

Topics: infiniti, sales

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries