Nissan will start building its Infiniti models in China at a 2 billion yuan ($315 million) plant starting 2014, a report from Automotive News confirmed today. Infiniti wants to take down the German dominance in the world’s largest auto market. And when we say German we are talking about the big guys: Audi, Bmw and Mercedes-Benz.
For those who don’t know, the three German manufacturers have been making cars in China for years, while Infiniti imports cars only since 2007. In the last fiscal year, Infiniti managed to sell around 19,000 units in China which is only a fraction comparing to Audi’s 300,000 units delivered in 2011.
So, with a factory in China, Infiniti will get the volume it needs to catch up Audi, Bmw and Mercedes-Benz. In an official press release, Nissan said that two Infiniti models will be built in China, but didn’t want to give any details. Nissan currently makes he Teana midsize and Murano crossover models at a factory jointly operated with Dongfeng Motor Group.
"The localization of Infiniti at our Xiangyang plant is a significant milestone for us," said Kimiyasu Nakamura, president of Dongfeng Motor Co, Nissan's joint venture with Dongfeng. "It proves that we are fully capable of producing luxury vehicles of the highest quality standards here in China, at the same level of quality as the Tochigi plant, its mother plant, in Japan."
The Infiniti G37 Sedan establishes its presence and quality more so now with a more energetic appearance, redesigned interior, and an ultramodern infotainment system. The 2010 European version continues as effective, dignified, and well-equipped as ever, with augmentations that make it equal to other models while still being responsive to owner feedback.
Subtle, effective changes are still apparent in the cleaner front styling. More sculptured, distinct, and 320 PS (316 bhp) revelation in each Infiniti G37 moves its look closer to its sporty two-door relative, the G37 Coupé.
Newly clustered standard adaptive cornering bi-Xenon headlights and a new variation of the signature Infiniti double-arch grille are the main changes, confirming the original design’s appropriateness. The section under the bumper is redesigned to have sunken, wide fog lamps (instead of being part of the main clusters), providing the G37 Sedan a more meaningful control to its already prominent appearance.
The remaining parts of its body are still the same, satisfying fans of the trademark long hood, slanted A pillars, and sporty stance, projecting equal parts strength and agility.
The cabin is only subtly changed, but enough to meet expectations. The interior rosewood accents have been glossed, the leather is shades lighter. In addition, wheat leather colour is an option to combine with a black dash and door upper trims. The G37's quality is reinforced with a newly designed aluminium that looks like Japanese calligraphy and a centre console redesigned based on the EX and FX crossovers. The LCD instrument and gauge displays have a white background for easier reading and to match the rest of the design.