Terry Steeden has been appointed as Infiniti's Communications Manager for in the United Kingdom. This newly created position is made in order to further boost the communications of the brand on a local level while it commences its drive towards 10% market share of the worldwide luxury vehicle market by 2016. Terry has several years of communications and marketing experience working for Nissan. His appointment in Infinity comes after the latest creation of a dedicated Fleet Sales Manager for the UK market. Infiniti Sales Director Tony Lewis for Northern European operations commented that in addition to having "a wealth of knowledge obtained from various areas of the industry," Steeden also has a good understanding of what is needed to grow a business such as Infiniti and has worked closely with the media."
Steeden shared that Infiniti is a brand that is "still relatively new in Europe" but is beginning to make its mark against well-established performance or luxury brands, thanks to its "adventurous styling and advanced technology". He added that "this is an exciting time" to be a part of the company while it begins to push forward with more innovative products and a larger network of dealers. Infiniti has previously publicized that it plans to achieve a 10% share of the worldwide luxury vehicle market by 2016. It is also already setting the ground for growth.
The brand recently introduced its first hybrid petrol electric automobile. Through a partnership with Mercedes-Benz, it is now developing four cylinder petrol and diesel powerplants to debut beginning next year. Moreover, there are upgrades to current models such as the recently launched revamped FX as well as Infinity's entry into a new market area -- the compact luxury segment with a forward-looking design influenced by the latest ETHEREA concept vehicle and founded on the recent small vehicle platform from the Daimler group. By the end of 2016, the brand is targeting to be visible in almost all major segments of the luxury vehicle market and with powertrains tuned for its customers in Europe.