Inside Track: Aston Martin and McLaren dedicated store opens in the UK

Article by Christian A., on June 25, 2012

Motoring enthusiasts in London as well as those coming in for the Olympics should know that they can finally buy the latest merchandise from their favorite leading brands at a one-stop shop called Inside Track. Its first store in the UK will open on June 23 in Westfield Stratford City. This will be the first permanent retail outlet of Inside Track in the UK.

It offers a variety of McLaren, Aston Martin and Aston Martin Racing lifestyle merchandise as well as items from the two brands’ partners like Hugo Boss, Hackett, Links of London and TAG Heuer. A highlight of visiting this store is to see the McLaren F1 car close up, the same car that both Jenson Button and Lewis Hamilton have driven.

As Westfield Stratford City is adjacent to the 2012 Olympic Park, it is London’s latest shopping destination. It is the perfect location to display two of the most successful and popular motorsport brands in Britain to the countless visitors to the Olympics in the summer. The store is sure to have a product to appeal to any type of customer. Its products range from key rings that only cost a few pounds to the nearly £9000 TAG McLaren MP12-4C watch.

It also offers collectable items like Amalgam 1/8 scale model McLaren and Aston Martin Racing cars, Hugo Boss jackets, Hackett Aston Martin clothing and luggage, sunglasses, and the complete range of Vodafone McLaren Mercedes and Aston Martin Racing replica clothing. Brand&, the licensing and merchandising division of Prodrive, operates the store. It is known for handling the merchandise programs for several leading motorsport teams as well as businesses in the motor industry. Before this store opened, it had only sold items via its wholesale and retail distribution partners, at events and online.

Two decades of sports car design, engineering and production coupled with inspirational success in Formula 1 moved McLaren Automotive Chairman Ron Dennis to share his plans for the line-up of technology-led and customer-focused performance cars for the modern times. The rules in the sports car world are about to be reinvented.

In the course of history, McLaren's automotive division has built the world's most highly acclaimed supercar, the McLaren F1 (1993-1998) and the world's top-selling luxury supercar, the Mercedes-Benz SLR McLaren (2003-2009). McLaren Automotive is now viewing the future with a fresh lineup of revolutionary sports cars.

According to Dennis, it has been his dream to launch a roster of high performance sports cars that set new standards in the industry. McLaren Automotive has been designing and building cars for aficionados of thoroughbred sports cars for almost 20 years now. With the group’s leading edge technologies, Dennis believes that it’s about time to open up this new chapter in McLaren's history as well as play a part in the regeneration of high-tech manufacturing in the UK and global automotive environment.

At its core, McLaren MP4-12C has designed a ground-breaking carbon fibre chassis structure, the Carbon MonoCell. This is the first time a car in this market segment is based around such a strong and lightweight racing car engineering solution. It also marks the first time that a car is built with a one-piece carbon fibre structure.

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