Intel, Denso want a piece of the infotainment market

Article by Anita Panait, on March 14, 2012

With automotive infotainment becoming a fad among auto users, big names in the chip-making industry are taking their strides to enter the auto industry. Intel Corp. recently created a $100 million investment fund to urge both software and hardware developers to develop new technologies for automotive infotainment.

According to research firm Gartner Inc., autos will be one of the three fastest growing markets for connected devices and Internet content by 2014. Intel, the top player in the computer microprocessor market, named some technologies that it plans to develop for the auto industry: speech recognition, gesture recognition and eye tracking.

To that extent, Intel signed a memorandum of understanding with Japanese supplier Denso Corp to design next-generation vehicle infotainment systems on Feb. 29, 2012. Denso is known for developing the NaviBridge and Arpeggio infotainment technologies. NaviBridge allows a driver to use an iPhone to set destinations for the onboard navigator while Arpeggio allows the driver to use smartphone applications in the vehicle.

Denso was also responsible for developing Entune, an infotainment system installed in the redesigned Toyota Camry. The Denso-Intel partnership will not experience a bump-free ride in the auto infotainment business as automotive chip producers such as Renesas Electronics Corp. and Freescale Semiconductor Inc. also have the financial ability and has established customer relationships to thwart the threat posed by the alliance.

If you liked the article, share on:

Comments

Recommended

Lynk & Co, a carmaker founded just two years ago, is introducing its third production model: the Lynk & Co 03 sedan. This new model – derived from a concept...
by - August 10, 2018
It is quite common to see Mercedes-Benz taxis plying the streets of Germany. Mercedes-Benz E-Class taxi models can be found in almost every taxi stand throughout the country. In fact,...
by - August 10, 2018
The final production model of the 2019 BMW X7 is already set to be unveiled to the global public at the upcoming Los Angeles Auto Show in November. Yet would-be...
by - August 8, 2018
When the seventh-generation 2019 Lexus ES was unveiled in China in April, the all-new premium sedan managed to draw attention from customers around the world. For customers in the United...
by - August 8, 2018
Acura is rolling out this month the latest iteration of its mid-size three-row luxury sports utility vehicle – the 2019 Acura MDX. The sixth installment of Acura’s third-generation luxury SUV,...
by - August 1, 2018