Intel, Denso want a piece of the infotainment market

Article by Anita Panait, on March 14, 2012

With automotive infotainment becoming a fad among auto users, big names in the chip-making industry are taking their strides to enter the auto industry. Intel Corp. recently created a $100 million investment fund to urge both software and hardware developers to develop new technologies for automotive infotainment.

According to research firm Gartner Inc., autos will be one of the three fastest growing markets for connected devices and Internet content by 2014. Intel, the top player in the computer microprocessor market, named some technologies that it plans to develop for the auto industry: speech recognition, gesture recognition and eye tracking.

To that extent, Intel signed a memorandum of understanding with Japanese supplier Denso Corp to design next-generation vehicle infotainment systems on Feb. 29, 2012. Denso is known for developing the NaviBridge and Arpeggio infotainment technologies. NaviBridge allows a driver to use an iPhone to set destinations for the onboard navigator while Arpeggio allows the driver to use smartphone applications in the vehicle.

Denso was also responsible for developing Entune, an infotainment system installed in the redesigned Toyota Camry. The Denso-Intel partnership will not experience a bump-free ride in the auto infotainment business as automotive chip producers such as Renesas Electronics Corp. and Freescale Semiconductor Inc. also have the financial ability and has established customer relationships to thwart the threat posed by the alliance.

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries