Jaguar and Land Rover planning to launch 40 new cars within five years

Article by Christian A., on May 4, 2011

Jaguar and Land Rover are jointly launching a major product offensive within the next five years to pull both brands out of their low-volume niches so they can have a firmer grip in the luxury mainstream.

In an interview with TheDetroitBureau.com, Adrian Hallmark, who joined Jaguar as its Global Brand Director last October, said that 40 new cars, derivatives and major technologies from Jaguar/Land Rover will be launched in the next five years. The new programs belong to three categories.

The first are products that are positioned above and below the current Jaguar and Land Rover lineup and those that broaden the appeal of the existing lineup.

The second category includes products that are capable of expanding the appeal of the two brands in markets where they don’t have a presence as of yet. The third group is composed of technologies that expand the capabilities of the two brands. This possibly includes new diesels, hybrids and other advanced propulsion systems.

He confirmed that in the many products under development, there is a new entry-luxury model that will slot below the current XF model. However, this isn’t considered a replacement for old X-Type.

Hallmark clarified that this model is reflective of the numerous mistakes that Jaguar committed while being owned by Ford Motor Co.

The old X-Type was slightly better than a rebadged Ford, and was created with the target of delivering a huge increase in volume even if it actually didn’t fit the brand. He added that this new small car would have to get the look and the performance that’s suitable for the brand.

Topics: jaguar, land rover

If you liked the article, share on:

Comments

Recommended

Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Over a decade ago, Pagani took the Zonda to the Geneva Motor Show. The Zonda hypercar was then set to retire in 2013 together with the track-focused Revolucion. But here...
by - August 22, 2017
The newest Porsche Cayenne is scheduled be unwrapped by the end of the month after completing endurance tests worth 2.7 million miles. Since we are just a few weeks away...
by - August 22, 2017
This is the time of the year when automakers give us teasers and previews of their upcoming models. Now, it seems like BMW is ready to unveil the M5 (F90)...
by - August 22, 2017
It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries