General Motors’ announcement about not spending for ads on Facebook or the 2013 Super Bowl prompted Jaguar North America to make a statement of its own. On Jaguar’s corporate Web site, it talked about its 2013 U.S. advertising plans. For a good laugh, you can go to blog.interactivejaguar.com. No. 1 on Jaguar’s list is that it will place ads on Facebook and would encourage the fans of other car companies to "Like" Jaguar.
At No. 2, Jaguar said that that as Super Bowl is the most watched advertising platform in the world, it will think about placing ads during the event one day, particularly if Jacksonville makes it. At No. 3, Jaguar will soon have ads on NFL.com since everybody is a football fan and the automaker’s Internet traffic shot up in 2011 when the Jaguar’s at Play spot was launched during a Philadelphia Eagles game.
At No. 4, Jaguar would advertise on AMC's "The Walking Dead" to support the new campaign with the theme that asks, "How Alive Are You?" At No. 5, Jaguar asserts that it will purchase all YouTube searches for "Fast Cats." At No. 6, Jaguar revealed that it thought about placing ads on hit show "Mad Men" after Don Draper said while having dinner, "You need to take a cold shower after getting out of a Jaguar ... Jaguar is pornographic."
However, Jaguar had to reconsider this idea after the latest episode when Draper test drove the XKE and said that "it did nothing for him." Jaguar will “further consider” if Sterling Cooper Draper Pryce receives their prized car account.
At No. 7, Jaguar is planning to advertise in Playboy as its analysis shows that the articles and the ads in this magazine are actually being read, especially ads for topless cars. Last on the list, Jaguar will spend for ads on digital media properties Funny or Die, Gawker and Gizmodo, due to the big probability that this Internet thing will catch on.
New F-Type symbolises Jaguar’s return to its sweet spot: high performance two-seater convertible sports cars focused on dexterity and driver interaction. The F-Type continues a sports heritage that goes back over 75 years and includes some of the most stunning, exhilarating, and desired sports cars ever. The new F-Type joins the XK convertibles and coupes, as Jaguar broadens its sports and GT ranges.
The 2014 F-Type integrates low weight (starting at 3,521 lbs), great power (offered at 340 hp, 380 hp, and 495 hp), and excellent aerodynamics, achieving a true sports car feel that maintains Jaguar stylishness and extravagance.
A genuine two-seater sports car, the new F-Type comes with a contemporary, light soft top that, when used, becomes its own tonneau cover. This not only saves weight, but it also improves to the car's low centre of gravity to create better agility. It only takes 12 seconds to fully raise or lower the top when the car is travelling up to 30 mph. Its multi-layered construction includes a Thinsulate layer for optimised insulation for heat and sound.
Lithe, muscular grace has always defined Jaguars, and the F-Type is no exception. It even advances this custom with new, forceful designs. Two strong strokes create the heartlines that define the F-Type’s profile and top view. The main heartline starts in the blade dividing the shark-like gills on the grille’s sides. This first heartline creates the crisp crease at the fender’s top line, which the driver can use as sight lines when cornering. The eye follows along the front fender’s top, which is accentuated by the headlight design, and then into the door and to the car’s rear where it disappears gracefully.