Jaguar is likely to build all-aluminum entry level cars

Article by Anita Panait, on July 23, 2013

Jaguar’s new entry level models are likely to be all-aluminum, according to media reports. The Financial Times reported that the carmaker’s new entry level models will include a compact sedan, a wagon and a crossover sports utility vehicle, citing a source, who added that the all-aluminum vehicles are “a massive leap forward for Jaguar.”

The source told The Financial Times that the all-aluminum entry level models are the “big investment that the brand desperately needs." Reuters cited sources privy to Jaguar as saying that the new models will be available in the second half of 2015. The new models are expected to compete against models like the BMW 3 series and Mercedes C class. IHS Automotive research director Christoph Stuermer told Automotive News that that it was a logical idea to “use the momentum” from Land Rover and expand the Jaguar range.

He remarked that since Jaguar is less than half the size of Land Rover, it “needs to do something,” adding that investors will like a move downscale.

Among the carmaker’s best-selling cars are less expensive versions of Land Rover's Evoque small SUV and Freelander. One of Reuters sources divulged that Jaguar will build the aluminum entry level models on production lines previously used to produce Land Rover vehicles that are being modified at Jaguar Land Rover's site in Solihull, England.

Jaguar Land Rover inked an agreement in 2012 with a Saudi Arabian company to buy aluminum. Jaguar Land Rover disclosed earlier this year that it intended to make GBP2.75-billion ($4.23 billion) in annual investments for the next four years on new products and production facilities. [source: automotive news - sub. required]

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