Jaguar Land Rover aims to double the number of its dealers in China

Article by Christian A., on April 17, 2011

Within the next two years, Jaguar Land Rover aims to double the number of its dealers in China, according to Carl Peter Forster, CEO of Tata Motors (which owns JLR).

In an interview with Automotive News Europe, Foster said that Jaguar Land Rover had predicted that it will sell 40,000 unit sales in China in 2011, up from 26,000 in 2010. About 36,000 units of the 2011 sales are expected to be Land Rovers. Forster said that JLR is “very well positioned."

He said that currently, JLR has 59 dealers in China and that of this figure, 48 dealers sell both brands. JLR is planning to increase this number to 100 in the next few years. Last year, Tata announced that it will build an assembly factory in China with a joint venture partner.

But Forster clarified that a manufacturing cooperation in China could only be possible about two to three years from now. JLR is relying on growing sales in China in its goal to attain more than 300,000 global sales by 2015 from 232,000 in 2010.

Of course, India (where the Tata Group is based) is also considered to be a key market. Forster said that JLR seeks to dominate the premium market with its two brands in India.

JLR is investing 1.5 billion pounds ($2.45 billion) on a product campaign in the next five years where it will launch 40 new vehicles, engines and transmissions.

Topics: jaguar, land rover, china

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries