Jaguar Land Rover has to prove that it can produce new models without Ford

Article by Christian A., on January 20, 2013

Jaguar Land Rover may have prospered since Tata Motors acquired it from Ford four years ago for $2.3 billion but it now has to prove that it can produce new models without the help of its previous owner. JLR has been gaining new buyers in Asia. In fact, its plants in England are now as busy as ever to cope with the demand in Europe and would have to operate round the clock.

JLR has revealed that in 2012, it sold 30% more vehicles to 357,773 vehicles. To meet this demand, JLR added 800 jobs at its Solihull plant in central England. According to the British-based managers, Tata Motors deserves credit for offering the capital required for JLR to expand, particularly in China. They also appreciate that Indian managers stayed away from the type of overseas micro-management that had limited the company when it was still under Ford.

With the help of Tata’s funding, JLR was able to launch products from its full development pipeline gotten from Ford. Now, JLR faces the challenge of updating its lineup without Ford. JLR is currently working towards developing in-house engine and transmission technology by 2015. JLR still has yet to release a model that was developed and engineered while it was already owned by Tata Motors.

A lot of its engines are actually still bought from Ford. But Tata Motors wants this to change very soon. JLR is seeking to make an annual investment of 1.5 billion pounds (1.8 billion euros) until 2017 that will go to making new products and to growing its engine range, according to CEO Ralf Speth.

Topics: jaguar, land rover, ford

If you liked the article, share on:

Comments

Recommended

South Korean carmaker Kia will try to follow up the success of its Sportage compact sports utility vehicle by introducing a smaller SUV (subcompact) in the United Kingdom in the...
by - October 18, 2017
It can no longer be denied that Jaguar Land Rover wants to design some more hardcore type versions of their SUV range --- soon after launching the Discovery SVX only...
by - October 18, 2017
Motorists in the United Kingdom who intend to purchase the new 2018 Hyundai Kona subcompact sports utility vehicle could start placing their orders on November 2, 2017. Marked by Hyundai...
by - October 18, 2017
For many years, Lamborghini has always relied on the use of large and powerful engines including the V10 and the V12. In fact, the company’s very first engine in the...
by - October 17, 2017
You can now get the Opel Crossland X that’s LPG-powered if you are not a fan of diesel. Recently, the company released their version of the Peugeot 2008 equipped with...
by - October 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries