Jaguar Land Rover in talks with potential partners in China

Article by Christian A., on May 8, 2011

In the next five years, Jaguar Land Rover is planning to invest over 5 billion pounds ($8.2 billion) for the development of new vehicles and as part of this plan, it is looking for a partner in the Chinese market.

JLR’s owner Tata Motors aims for the brand to be better equipped to go up against BMW, which posted a steep rise in first quarter sales over a boost in demand for its cars from China. The demand for luxury vehicles has been increasing, especially in emerging markets like China.

Tata Motors hopes to benefit from this increase. In a Reuters’ interview, Tata Motors CEO Carl-Peter Forster said that for it to be able to manufacture in China, it will require a local partner.

He divulged that the company has been in talks with potential partners about the scope of the complex joint venture, which will include engineering, manufacturing and several sales and marketing activities.

JLR has been developing new models in the UK and it is set to team up with Formula 1 racing team Williams on engine design as part of the five-year plan.

A JLR spokesman said that it aims to spend more than 1 billion pounds annually to develop products in the short to medium term. He clarified that product creation is inclusive of capital expenditure, as well as research and development. This comes on top of 40 new products being planned like new models, derivatives and power trains.

Topics: jaguar, land rover, china

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries