In order to meet the increasing expectations of the demanding car customers, John Edward announced the launch of Jaguar Land Rover Special Operations. The new business division will create high-performance vehicles, ultra luxury products as well as a limited run collector editions.
In addition, Jaguar Land Rover promises heritage products including vehicle recreations, servicing and restorations, but also creation and provision of heritage vehicle parts.
According to the official press release, the man responsible for the team of expert designers and engineers will be Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering.
He will be leading a team of 150 Jaguar Land Rover specialists that will be based at the new Technical Centre. Moreover, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar.
This will be the place where Jaguar will build the remaining lightweight E-Type recreations.
John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: “As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands.” “By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has - to deliver exceptional products and services our customers will love for life.” [source: Jaguar]