Jaguar Land Rover needs US site to grow and compete, says CEO

Article by Christian A., on March 11, 2015

Jaguar Land Rover needs to have a plant in the United States to remain competitive and continue to grow, remarked chief executive Ralf Speth. However, JLR needs to have a vehicle that could sell between 30,000 and 40,000 units to justify the establishment of a plant in the US. He said that a vehicle made in the US would have be sold primarily in the country as the carmaker does not want to export a large number of US-built vehicles overseas.

In 2014, JLR’s best-selling vehicle in the US was the Range Rover Sport, which volume reached just under 18,000 units. According to Speth, a healthy supply of aluminum would be essential since JLR is planning to use aluminum space-frames for all its vehicles and use aluminum components extensively.

He remarked that the supply and quality of aluminum would improve in the US with the launch of the aluminum-bodied Ford F-150 pickup and with the expected surge of new vehicles with increased aluminum content.

Speth quipped that a decision to build a plant in the US is about three years away since JLR has the resources to do only one major site at a time.

Just in October 2014, JLR opened a new site in China in a joint venture with Chery Automobile. In late 2014, it broke ground for a new plant in Brazil. Speth conceded that a premium crossover would make the most sense for a US production.

If you liked the article, share on:

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries