Jaguar Land Rover opens 100th dealership in China

Article by Anita Panait, on November 30, 2012

Jaguar Land Rover has launched its 100th operational dealership in China -- the Beijing Changjiushida 4S Center located in central Beijing. The Beijing Changjiushida 4S Center features a state-of-the art repair center that complements its remarkable showroom facilities. The dealership, run by the Changjiu Group, will have a workforce of around 110 people.

Jaguar Land Rover has boosted its dealer network in China by nearly 200 percent since 2010. The carmaker has invested in its infrastructure in the Asian country to support its budding dealer network with three training centers, three Land Rover Experience centers and five parts distribution centers.

According to Phil Popham, Global Sales Operations Director for Jaguar Land Rover, the carmaker has ambitious plans for growth and for developing its global manufacturing footprint. Popham remarked that Jaguar Land Rover is investing in its global sales and service infrastructure to improve customer experience.

He disclosed that their dealer partners have invested over £1 billion in the Jaguar Land Rover franchise since 2008, leading to the creation of over 2,700 dealers in its global network, which they expect to help the carmaker realize the global potential of its brands in the future.

Present at the opening ceremony of the Beijing Changjiushida 4S Center is Bob Grace, President of Jaguar Land Rover China. He remarked that the opening of the center represents the 100th addition to the carmaker’s nationwide network of dealer partners and is a significant mark of the company’s success in China. Grace said their strategy is focused on providing Chinese consumers with the “very best and latest new cars,” built to meet their requirements.

Jaguar Land Rover considers China as one of its important export markets, selling over 57,000 vehicles in the country in the first ten months of 2012, which is equivalent to a 75-percent sales growth over the same period in 2011. Jaguar Land Rover recently unveiled the Jaguar F-TYPE and the all-new Range Rover in China at the Guangzhou Motor Show

Since the grille has been tilted in a more forward manner, it gives a feel of movement even if the vehicle is not really moving. The top of the F-Type’s side vent is formed by the clamshell hood’s lower edge. With both the side vents and grille mesh having a hexagonal design, it allows this area to have more depth and form. Rather than go in a horizontal manner, the Jaguar F-Type’s headlights instead are positioned vertically.

Because of this, attention is placed naturally along and up the curve on the fender. According to the brand, the design language of this model was made possible through the use of technology. This is why the compact xenon unit only needs a single projector.

The LED J-Blade running lights help highlight the heartline design that runs across the lamp. There is a feature line which goes through beginning on the side vent and echoes the sweeping line. Combined with the “lightcatcher” surface detailing on top of the sill, it enables the line to give the vehicle a feel of speed. This “lightcatcher” surface detailing also enables the vehicle’s side to be wrapped with the door surface and thus result in what is known as a fuselage effect.

There is a secondary “heartline” which initially expands to shape the muscular rear haunch after which it sweeps considerably on the vehicle’s rear section. On the tail one can see sleek and clean lines which are facilitated by the active spoiler in the rear.

This spoiler is deployed to lower the aerodynamic lift and is activated at a certain speed. Specifically, the spoiler is deployed when the vehicle reaches at least 60 mph. If the speed drops to 40 mph, the spoiler is lowered. Additional features that help with aerodynamics are the sculpted valance in the rear and the splitter in the front.

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