Jaguar Land Rover sales increased by 7 percent in October 2012

Article by Christian A., on November 16, 2012

Jaguar Land Rover’s global sales in October 2012 increased by 7% while parent company Tata Motors’ deliveries climbed 6% in the same period. The luxury British unit’s sales increased to 27,897 units. In September, its sales declined for the first time in a year and 2 months. Tata Motors, which is a part of the Tata Group conglomerate, posted sales of 100,660 vehicles for October.

It reported overall passenger car sales of 49,264 vehicles, a 5% drop from the previous year. Meanwhile, its commercial vehicle sales increased by 19% to 51,396 units. Tata Motors said earlier this month that its net income for the second quarter increased by 11% to 20.8 billion rupees ($384 million) from having posted 18.8 billion rupees a year ago.

Its profit at JLR grew by 77% to 305 million pounds ($488 million). Even with the increase in profit, Jaguar’s deliveries fell for four straight months through September. Meanwhile, Land Rover sales for that month increased at their slowest rate since December 2009. Tata’s domestic sales of its own models have been struggling, making it reliant on JLR, which it acquired for $2.3 billion from Ford Motor Co. in 2008.

Tata said that it is planning to make a $12 billion investment in the unit over the next five years. To achieve more growth, JLR is focusing on emerging markets like China, Russia and South Africa.

The unit got written approval from China's main industry planner to enter a venture with Chery Automobile Co. and start producing cars in the biggest auto market in the world. In a statement on China's Ministry of Environmental Protection's Web site, this venture, which will be based in the eastern city of Changshu in Jiangsu province, will have an annual production capacity of 130,000 vehicles.

Land Rover is positioning the new Land Rover Range Rover Evoque 5-Door as the most compact and lightest, as well as the most fuel-efficient Range Rover so far. Since the Land Rover Range Rover Evoque 5-Door has the same compact footprint and technologies as the coupé version, it further helps Land Rover realize its commitment to environmental sustainability.

The high efficiency level of the new Land Rover Range Rover Evoque 5-Door can be attributed to the fact that it was crafted using lightweight construction techniques. Moreover, the new Range Rover Evoque 5-Door could be availed as a front-wheel drive variant, as powered by new petrol and diesel engines featuring direct injection and stop-start technologies. Built to optimize end-of-life recyclability, the Range Rover Evoque also features Electric Power-Assisted Steering (EPAS).

Phil Popham remarked that during the design and development of the new Range Rover Evoque, the focus was on achieving enhanced sustainability. He added that whether as a coupé or as a 5-Door, the Range Rover Evoque is highly relevant, contemporary and desirable.

Land Rover’s new Range Rover Evoque 5-Door represents a new interpretation of the LRX concept car design, thereby fusing the functionality and practicality of a 5-Door body style with the dynamic appeal of the original cross-coupé.

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Topics: jaguar, land rover, sales

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