Jaguar Land Rover starts 3-shift, 24-hour workday in Halewood

Article by Anita Panait, on August 14, 2012

All 4,500 employees at Jaguar Land Rover’s plant in Halewood have begun working around the clock in order to meet strong global demand for the Range Rover Evoque. The model has been a worldwide hit since it was rolled out in July 2011, with around 88,000 units sold in over 170 markets around the globe.

Due to increasing demand for the model, Jaguar Land Rover announced in March 2012 that its Halewood factory would shift to 24-hour production, and then commenced a recruitment program to employ 1,000 new production operators, supervisors and engineers. These new recruits will be tasked to produce both the Range Rover Evoque and updated Land Rover Freelander 2 models across three shifts, including a new night shift that started just this week.

According to Richard Else, Halewood Operations Director, the carmaker’s new employees have worked hard during their assessments and extensive induction training. He disclosed that the new employees also worked a number of trial night shifts in July to make sure that everything would go well at the start of the operations.

Else quipped that moving production at the plant to three shifts and working 24 hours a day will allow Jaguar Land Rover to significantly reduce the time a customer has to wait for their new Range Rover Evoque.

Des Thurlby, HR Director at JLR said: “With 4,500 employees, JLR Halewood has trebled its workforce in just three years – and the size of the workforce is now the highest it has been for 20 years. As well as creating new jobs, our on-going global success means we continue to have a positive economic impact in the North West and throughout the UK supply chain.”

As inspired by the LRX concept car, the new Land Rover Range Rover Evoque also reinterprets the classic design cures of the Range Rover. In a way, the new Range Rover Evoque has managed to become the realization of the spirit that was born first in the LRX concept, as made possible by smart design and superior engineering. All of these -- without having to sacrifice performance, all-terrain capability and luxury – are all considered as the core Range Rover values.

According to Land Rover design director Gerry McGovern, the Range Rover Evoque is a bold evolution of Range Rover design as it adopts fresh interpretations of classic Range Rover design cues while not compromising the core Range Rover values. He added that the new Range Rover Evoque features a dynamic profile with a sporty stance made possible by its dramatic rising beltline, a characteristic taper to the floating roofline, and a muscular shoulder that flows across its full length.

The purposeful stance of the Range Rover Evoque is emphasized by its wheels pushed out to four sculpted corners and wide wheelarches – with a desired effect of shortening its visual front and rear overhangs.

While Land Rover Range Rover Evoque’s beautifully styled exterior tells how dynamic and how elegant this vehicle is, its magnificently crafted interior reveal how comfortable and luxurious it could be, thanks to the used of premium quality materials and elegant design.

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