Jaguar Land Rover to offer Smart Assistant service in vehicles

Article by Christian A., on September 25, 2014

Jaguar Land Rover will offer a new service – the Smart Assistant – that seemingly makes cars more intelligent by making it them able to recognize the driver as well as adapt climate and driving settings. The carmaker’s Smart Assistant project aims to make vehicles more intelligent within two years – a move that JLR believes would allow it to attract customers who are more focused on their smartphones than their cars.

The feature is also seen as a way in which JLR may be able to reverse falling car ownership rates in European cities, where people would rather ride public transport or avail of car sharing services. According to data from research firm Euromonitor International Plc, the number of vehicles per 1,000 people in Paris and London has fallen 9 percent and 8 percent, respectively, since 2005.

The number of vehicles per 1,000 people in Munich has dropped 16 percent since the same year. Anthony Harper, head of research at Jaguar Land Rover, disclosed that the carmaker will launch the Smart Assistant gradually over the next 24 months, although not all functions will be available right away.

Harper remarked that through the new service, customers will experience a feeling of the “car becoming a much smarter and a much more alive thing to interact with." Smart Assistant will employ cameras to recognize the driver's face and will make use technology that could picks up signals from smartphones to adapt climate and driving settings.

Jaguar Land Rover designed the Smart Assistant to help drivers keep their focus on the road while driving. Similar systems using cameras as well as other sensing are also being or will be offered by rival carmakers like Mercedes-Benz and Audi. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: jaguar, land rover

Comments

Recommended

Mercedes-Benz has a completely new infotainment system that will make its debut as early as 2018. Details are scarce so far, but Mercedes is expected fill in the needed information...
by - December 14, 2017
Just a couple of days ago, BMW published an image of their long term plan for the next couple of years, and this includes electrifying most of their cars. We...
by - December 13, 2017
McLaren’s special department, the McLaren Special Operations (MSO) team, has created a unique colour that is a tribute to the home of the automaker’s founder, Bruce McLaren, in Surrey, England....
by - December 13, 2017
Autonomous cars are now becoming more of a reality as carmakers and their partners continue the development of self-driving technologies. Connected vehicles now actually exist but auto companies see that...
by - December 13, 2017
There may be several owners of the Ford Focus RS who have experienced seeing white smoke coming out from the exhaust of their performance-laden hatchback. Now, the American carmaker has...
by - December 13, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries