Jaguar Land Rover will add 1,100 jobs to build its new models

Article by Christian A., on July 26, 2012

There are new Jaguar models and so to cope with the added volume, Jaguar Land Rover will be hiring 1100 new workers for its Castle Bromwich manufacturing plant. One of these models is the Jaguar XF Sportbrake, which will start selling at the end of this year and which has a starting price of £31,940. In addition, the Castle Bromwich facility will be where the new 2013 model year XF and XJ models will be built.

Jaguar is also planning a car that will rival the BMW 3-series and a radical, sporty 4x4 crossover. Both are expected to boost Jaguar’s sales volume nearer to its 100,000 units per year medium-term goal.

According to JLR CEO Ralf Speth, the launch of its latest Jaguar models, such as the new XF Sportbrake that will come out later this year, represents a very exciting time for the automaker. These new models are likely to appeal to those who are new to the brand.

The company hopes to widen its global reach and to improve its position in the market. For the six months of the year, Jaguar was able to sell over 29,000 vehicles, standing for a 19% climb compared with the same six-month period in 2011.

The XF sporting saloon from Jaguar has been highly praised around the word. By introducing the XF Sportbrake, the brand is showing that it is still possible to expand the practicality and versatility of the XF saloon while making sure that the essential values remain. These include have that muscular and dynamic elegance while providing a more modern luxury feel and offering a driving experience that is truly dynamic.

For the new XF Sportbrake, the main inspiration was the redesigned 2012 XF saloon. The refreshed version gave it a more assertive look to keep it in line with the brand’s flagship model which was the XJ. It even had the new lightblade headlamp technology included. Looking at the new XF Sportbrake, it is easy to see that starting from the B-pillar and all the way to the rear, everything is completely new.

This gives it a different visual and this is demonstrated by the side-window line with its tightly-drawn elegance and the polished finish. Meanwhile the combination of the rising waistline, estate roofline, the flowing graphic in the rear window, gives this new model that broad-shouldered and dynamic posture.

While the development of the exterior of this latest offering was indeed guided by design, Jaguar made sure to maximize the practicality as well. Because the roofline has been extended, it meant that the passengers sitting in the rear would experience extra headroom of 48 mm. In addition, the seats in the rear allow for a 60:40 split fold and there is even a ski hatch integrated to it.

Since the remote-fold levers placed on the load-space opening help ensure that the seats can be easily and quickly stowed, it can result to a maximum cargo volume of 1,675 liters.

Jaguar Cars Global Brand Director Adrian Hallmark says that the XF has long been a symbol of the brand’s sporting dynamic, given the stunning and innovative design combined with performance. He adds that this is still present in the XF Sportbrake only that it is balanced with versatility and practicality.

Topics: jaguar, land rover, jobs

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