Jaguar launches free maintenance program for all 2011 models

Article by Christian A., on August 26, 2010

The Jaguar Platinum Coverage program is a free scheduled maintenance program for all 2011 models that will be offered by Jaguar North America starting May.

This is being done to dismiss any persistent image problems as well as to address concerns about the costs for repair. The program offers a 5-year/50,000 mile new vehicle warranty with free scheduled maintenance, no-cost replacement of major wear-and-tear parts and 24/7 roadside assistance.

This new program has several advantages over the previous free maintenance program since oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts are provided for free.

Jaguar pulled the plug on the old free maintenance program for 2006 models while it was still under Ford Motor Co. ownership. In 2008, India's Tata Motors acquired Jaguar along with Land Rover from Ford for $2.3 billion. This new program will launch with the new generation XJ sedan that goes on sale in May. The 2011 model-year XF sedan and XK coupe will start selling in June.

Jaguar's current traditional warranty is for 4-years/50,000 miles. Richard Beattie, vice president of marketing and sales, applauds this new program, which it regards as "game changing for Jaguar."

He believes that aside from generating traffic, the program will close the deal at many Jaguar stores. He expects the program to "dramatically improve people's perception of the brand," especially that he realizes that many don't consider a Jaguar because of the very expensive servicing. This program eradicates that worry completely. [via autonews - sub. required]

Topics: jaguar

If you liked the article, share on:

Comments

Recommended

While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries