Jaguar logged 63% surge in global sales in May 2013

Article by Anita Panait, on June 18, 2013

Jaguar posted a 63-percent rise in global sales in May 2013 to 7,061 vehicles. This helped offset Land Rover’s dismal performance in the month, when it logged a 6-percent drop in global sales to 24,149 units.  The brands combined sold 31,210 vehicles in May 2013 for a year-on-year increase of 4 percent for Jaguar Land Rover, which is owned by India's Tata Motors.

Jaguar’s sterling performance in May was heavily boosted by the European launch of the F-Type convertible, which is its first two-seat sports car in nearly four decades. Jaguar global brand director Adrian Hallmark remarked last month that around half of 2013's F-Type production had already been sold; with customers making orders would be lucky to get their cars this year.

The company will start selling the F-Type sports car in the United States in July 2013. Jaguar expects the F-Type to account for 15 percent to 20 percent of the brand's total annual output of around 60,000 units. Tata, on the other hand, posted an 18-percent drop in sales in May 2013 to 81,783 units. Jaguar Land Rover’s marginal increase in sales failed to offset slowing passenger and commercial vehicle deliveries.

A feature line – mirroring the sweeping line – flows back from the car’s side vent, thereby lending the new F-Type a sense of speed along with the "lightcatcher" surface detailing located just above the sill. This lightcatcher surface detailing, meanwhile, enables the door surface to hug the flanks to create a fuselage effect.

Another "heartline" protrudes to form the muscular rear haunch and then sweeps around the rear of the new F-Type. The rear end is laden with clean yet sleeks lines, which exist partly thanks to an active rear spoiler that automatically deploys at certain speeds to reduce the car’s aerodynamic lift. This active rear spoiler deploys once the speed of the F-Type tops 60 mph, and moves back to its original position once the car drops its speed to below 40 mph. This active rear spoiler is complemented by a front splitter and a sculpted rear valance.

Ian Callum, Director of Design at Jaguar, remarked that every dimensional element of sports cars is what allows designers to create a car that is exciting both physically and visually. He added that the design of a sports car should be defined by its purpose, while wrapping up its mechanicals and occupants in the most beautiful and sensual package possible without unneeded adornments.

Callum quipped that every line in the new F-Type features a start, a direction and a conclusion – since every piece of design should be able to tell a story. He noted that by approaching every line individually, getting it aesthetically correct and its dimensions right, this piece of design could stand the test of time.

Jaguar designed it so that the headlights of the new F-Type feature a vertical orientation, so as to lead the attention of onlookers up and along the fender crease. The elegant design language of the Jaguar F-Type was made possible by advances in technology. For instance, one projector is only needed for the compact xenon unit, while the J-Blade LED running lights help highlight the design of the heartline that runs through the lamp.

Meanwhile, Jaguar designed the grille as to make it lean slightly forward to make it seem that the F-Type is moving even though it is stationary. The grille mesh and its side vents feature a hexagonal design for greater form and depth. In addition, the lower edge of the car’s clamshell hood forms the top of the side vent.

Topics: jaguar, sales

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