Jaguar sees surge in sales in 2016 on back of F-Pace and XE

Article by Christian A., on January 20, 2015

After seeing its sales in the United States drop 7 percent to 15,773 vehicles in 2014, Jaguar is looking forward to surge next year when it is already offering its two upcoming products – the F-Pace crossover and XE compact sedan. Porsche unveiled the F-Pace – its first crossover -- at the Detroit auto show and will commence sales later this year.

The crossover will be pitted against the likes of the BMW X3 and X5, the Porsche Macan and the Audi Q3, according to Andy Goss, Jaguar Land Rover's global sales director. He noted that Jaguar Land Rover is investing $5.3 billion in new products this year.

Goss remarked that the F-Pace is one of Jaguar’s most important as the compact crossover segment is seen to surge 40 percent globally in the next half decade. He added that the F-Pace and the XE compact luxury sedan will boost the Jaguar brand since they appeal to a wider and younger cross-section in volume segments.

He said that the F-Pace and the XE will have "a multiplier effect" on Jaguar sales, which are experiencing windfalls from the appeal of the F-Type coupe and convertible halo models. Land Rover, meanwhile, will commence in April sales of the Land Rover Discovery Sport SUV, which is the first model in a new family of vehicles bearing the Discovery name.

According to Joe Eberhardt, chief executive of Jaguar Land Rover North America, the new Discovery is expected appeal to younger buyers than the Range Rover line of SUVs, which customers average 45 years old.

He remarked that at base tag $38,920, including shipping, the Discovery is more versatile than the Range Rover Evoque.

He said that the main distinction between the Land Rover and the Jaguar crossover is that the latter has better off-road and utility characteristics, and can sit up to seven passengers. The Jaguar and Land Rover will still be marketed as British brands different from their German rivals, Eberhardt said.

If you liked the article, share on:

Comments

Recommended

It was just several months ago when European commissioner Elzbieta Bienkowska called diesel-powered cars as the technology of the past, even giving a prediction that these vehicles will completely disappear...
by - October 23, 2018
When Ford unveiled its new Ford GT nearly four years ago at the 2015 Detroit Auto Show, the supercar was received very well even through the US carmaker only disclosed...
by - October 23, 2018
In June this year, rival carmakers Ford and Volkswagen inked a memorandum of agreement for a possible strategic alliance. Months after signing the MoU, automotive industry analysts are now floating...
by - October 23, 2018
The distance a vehicle can travel with a full tank of gas or a single full charge is important to any driver. This is why most carmakers reveal the range...
by - October 22, 2018
More than a year after introducing the widely acclaimed ATS GT prototype at the at the luxurious Salon Privé exhibit, Automobili Turismo e Sport (ATS) has finally presented the final...
by - October 19, 2018