Jaguar set to launch British Villains campaign, will play ad at Super Bowl

Article by Anita Panait, on November 12, 2013

Jaguar will launch a new advertising campaign dubbed as "British Villains" aimed at flaunting its British roots. The new advertising campaign, which will include its first Super Bowl commercial, will be used to launch the new F-Type coupe that will be unveiled at the Los Angeles auto show this month and will be available in April 2014.

Jaguar plans to run a 30-second commercial during the second half of the Super Bowl XLVIII on Feb. 2, 2014. According to Jeff Curry, brand vice president of Jaguar North America, the campaign will be the brand’s largest ever, although he did not provide spending figures. The game’s broadcaster, Fox, is expected to price a 30-second spot during the Super Bowl XLVIII at around $4 million, according to Ad Age, a sister publication of Automotive News.

Jaguar opted for the campaign theme primarily because British people usually make best television and film villains, like Anthony Hopkins ("Silence of the Lambs") and Ralph Fiennes ("Schindler's List").

"In the world of pop culture, villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack," Jaguar said in unveiling the new campaign.

Stuart Schorr, spokesman for Jaguar Land Rover North America, remarked that "disruptors” create the story and define pop culture noting that in storytelling, the most interesting character is the villain. The campaign is being filmed by British director and Academy Award winner Tom Hooper. The global campaign will be launched with the Twitter hashtag, #GoodToBeBad. The campaign will be led by the United States and the brand's in-house agency Spark 44.

If you liked the article, share on:

Comments

Recommended

Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries