Jaguar still considering a rival to the Bmw 3-Series

Article by Christian A., on February 1, 2011

Jaguar is considering whether to develop a small sedan to rival BMW's 3 series. It can be recalled that Jaguar had done a similar thing a decade ago but it was met with little success and poor sales. According to Adrian Hallmark, Jaguar's new global brand director, the company may work on a small sports car that could also be available as a sedan.

Hallmark, former head of Volkswagen brand in the U.S., said that Jaguar requires “different models” and “lower-priced” ones too. He said that what he envisions is a small sedan below the XF that could compete with the 3 series or the Audi A4/A5.

Hallmark said that Jaguar needs to “play in that world” and that for image, it needs a small sports car while the sedan is for volume. He said that Jaguar will do both and that their price has to be lower. However, the company has yet to determine if it will make two or three body styles. It will take more than four years before any gets launched though.

Jaguar previously attempted a small sedan, thee Ford Mondeo-based X-Type that debuted in Europe 10 years ago. Its production ended in 2007. Hallmark is optimistic that this time, things will be different and Jaguar won’t repeat its mistake.

He explained that the company doesn’t want to compete with the fleet business with its “little engines and small wheels” and discounts. If Jaguar enters the smaller car market, the company will build elegant cars with advanced technology that offers a “sense of occasion” and put it above the competition.

Topics: jaguar, bmw, bmw 3-series

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries