Jaguar takes center stage at 2011 Goodwood Festival of Speed

Article by Christian A., on March 21, 2011

Jaguar had a major role at the launching of the 2011 Goodwood Festival of Speed as it celebrates the 50th anniversary of the iconic E-type. The launch was attended by Yasmin Le Bon with her daughter Amber, who posed beside what’s regarded by many as the most famous E-type of all. It is one of two cars that had gone on an epic, high-speed journey from Coventry to Geneva in March 1961 at the request of Sir William Lyons.

Norman Dewis, Chief Test Driver at the time, had delivered the car, a prototype Series One E-type roadster that carries the registration '77 RW'.

Mike Cross, the current Chief Engineer, Vehicle Integrity, will be at the wheel of the new 2011 Jaguar XKR-S, stylishly marking the event with a series of dramatic demonstration runs up the Goodwood hill.

Ex-Le Mans and BTCC racer Anthony Reid, who was driving an XFR, will also participate. Because of his enthusiastic driving style, he won the TAG Heuer 'Most Spirited Getaway' award. Jaguar has a sculpture being commissioned for the lawn in front of Goodwood House.

Expect to see Jaguars from the past, present and the future (the XK120) and examples of the C-, D- and E-type take part in demonstration runs in front of the crowds.

The Festival will start on June 30. It will be kicked off with the Moving Motor Show where visitors will get the chance to experience the latest Jaguar road cars and take on the Goodwood hill.

The 2011 Goodwood Festival of Speed has been chosen as the venue for Jaguar’s two important anniversary celebrations. One of these celebrations will be the 50th anniversary of the iconic Jaguar E-Type. Considered as one of the best-loved sports cars in the United Kingdom, the E-Type will be honored at the 2011 Festival of Speed (July 1-3) and Goodwood Revival (September16-18). Jaguar unveiled the E-Type at the 1961 Geneva Motor Show; and from then on, it quickly rose to fame as one of the icons of the 1960s.

It has posted a number of records on different racing circuits around the world, including Goodwood. It also charmed people with its elegant looks. Thus, to celebrate 50 years of existence of the Jaguar E-Type, the carmaker will have an original ‘Central Feature’ installation at the upcoming Festival of Speed. This Central Feature will be created, as usual, by Gerry Judah, who has been responsible for designing and crafting every memorable display at the Festival since 1997.

Moreover, a class in the ‘Style et Luxe’ concours d’elegance will be dedicated to variants of the Jaguar E-Type. The visitors at the Goodwood Hill will have the pleasure to see examples of each notable E-Type racers. Also in this edition of the Goodwood Festival of Speed, Jaguar will celebrate the 60th anniversary of its first victory at Le Mans with a class of 24 Hours challengers.

To be represented are the Jaguar C-Types and D-Types that emerged victorious five times in the 1950s. Also to be represented will be the XJR series that marked Jaguar’s winning comeback to la Sarthe in the 1980s. Jaguar will also feature examples of every other model that took part at the 24 hour race.

Press Release


Jaguar Cars will be officially celebrating two significant anniversaries at Goodwood’s popular annual motor sport events this year, with 50 years of Britain’s best-loved sports car - the legendary Jaguar E-Type – being honoured at both the 2011 Festival of Speed (1-3 July) and Goodwood Revival (16-18 September), as well as 60 years since the Coventry marque first triumphed in the gruelling Le Mans 24 Hour endurance race.

Unveiled exactly 50 years ago at the 1961 Geneva Motor Show, the E-Type quickly became the epitome of 1960s cool, as well as establishing an enviable record on the racing circuits of the world, including Goodwood. At the Festival of Speed this summer, the E-Type’s 50th birthday will be marked with an original and highly impactful ‘Central Feature’ installation as a tribute to this incomparable motoring icon.

As well as the Central Feature ­– once more created by Gerry Judah, who has designed every memorable Festival display since 1997 ­– E-Types will be much in evidence at the 19th Festival of Speed. A class in the world-renowned Cartier ‘Style et Luxe’ concours d’elegance will be dedicated to variants of Jaguar’s most famous model, while the Goodwood Hill will see examples of each notable racing E-Type.

Additionally, the 60th anniversary of Jaguar’s first Le Mans win will be celebrated with a class of the marque’s 24 Hours challengers. As well as the C-Types and D-Types which claimed five victories in the 1950s, Jaguar’s triumphant return to la Sarthe in the 1980s with the XJR series will also be represented, alongside examples of every other Jaguar model to compete at the 24 hour race.

Jaguar E-Types will also have a strong presence at this year’s Goodwood Revival. Saturday’s feature race at the Revival ­- the Fordwater Trophy - will be a 45-minute two-driver race for E-Types only. In honour of this, the official 2011 Goodwood Revival poster depicts the famous ‘4 WPD’ Noddy Coombs lightweight development E-Type racing at Goodwood.

Jaguar has a long and impressive history at Goodwood. An SS100 won the very first post-War public motor race at the West Sussex circuit in September 1948, and the marque went on to enjoy great success with sports, GT and saloon cars during Goodwood’s active years from 1948 to 1966. It is testament to this special relationship that the 2011 Goodwood Festival of Speed and Revival are the only UK-based motor sport events officially recognised and supported by Jaguar Cars.

Commenting on this announcement, Lord March says: “I am delighted that we are able to honour Jaguar’s sporting heritage and the 50th anniversary of the E-Type in particular, at Goodwood this year. Goodwood and Jaguar have always enjoyed a very close relationship, and it is entirely fitting that they should choose to celebrate these two very special anniversaries with us.”

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