Jaguar XF bags ‘Car of the Decade’ award from motoring writers’ group

Article by Anita Panait, on October 23, 2012

The Southern Group of Motoring Writers (SGMW) has awarded the Car of the Decade accolade to the Jaguar XF.  The SGMW -- composed of 30 motoring journalists, editors and authors – gave the Car of the Decade award to the Jaguar XF during an event that marked its 10th Anniversary. Sue Baker, the Chairman for the SGMW, cited the Jaguar XF’s “style, grace and driving caliber” as the main reasons why the group’s member chose the vehicle as the as Car of the Decade.

Baker added that with the XF’s “proud heritage, voluptuously sculpted design, engineering precision and wow-factor cabin,” the vehicle is truly worthy of the notable award. In receiving the award, Jeremy Hicks, Managing Director, Jaguar Land Rover UK, remarked that the Jaguar XF has been a real success since its debut in 2008.

He noted receiving the award from the Southern Group of Motoring Writers is another “fantastic accolade.” He quipped that the carmaker has already sold more than 52,000 XF in the United Kingdom and the vehicle has already reaped more than 100 awards globally. He noted that the debut of the 2.2-litre diesel engine to the XF range has allowed them to compete in the corporate market, a key area in which the carmaker sees great growth potential.

One of the main developments in the XF has been the introduction of new powertrains, which led the way for improvements on fuel efficiency as well as emissions performance, opening up new market opportunities for the carmaker. For example, the XF 2.2-litre diesel engine boasts of having a fuel economy of 55.4 mpg and Carbon Dioxide emissions of around 135 g/km, allowing the company to penetrate the corporate sector. Jaguar hopes that the introduction of the XF Sportbrake will also pave way for new market opportunities.

New Jaguar XF is essentially a saloon bearing the soul of a Jaguar sports car. More than its sporty styling, the new Jaguar XF is also a dynamic performer that is laden with some of the latest technologies. For instance, the 2012 Jaguar XF is blessed with advances in lighting technology, which allowed it to better adopt Jaguar’s new bold design language first seen on the XJ flagship saloon.

Some of the changes made on the new XF include sheet metal revisions to its grille, bonnet and front wings (with new triangular side vents). All Jaguar XF models could also be equipped with the optional 'Aerodynamic' styling package. The top-of-the-range Jaguar XFR, meanwhile, is provided with its own distinctly aggressive design to underscore its performance level.

The latest iteration of the Jaguar XF now comes with headlamps that use bi-function HID xenon technology, which means that the headlight units are now more compact and slimmer without losing its excellent beam resolution. The headlamps are accentuated by daytime running lights – with LED technology – as arranged in the Jaguar 'J-Blade' signature pattern. On the rear, the new Jaguar XF features redesigned LED tail lights -- stop, light and indicator functions -- now extending to the center section of the boot lid. These tail lights are separated by a revised boot lid finished with a gloss black lower edge. All Jaguar XF models are provided with power-closing boots.

For the 2012 model year, the new Jaguar XF could be finished with any of the three new paint colors and any of the set of 17- to 20-inch wheels.

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Topics: jaguar, jaguar xf, award

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