Jaguar XS (X760) needs to be extraordinary to compete with the Bmw 3-Series

Article by Christian A., on April 16, 2013

For Jaguar’s junior saloon to have any chance of competing successfully against the BMW 3-series, it will have to be “extraordinary,” Jaguar Land Rover CEO Ralf Speth said to Autocar. The test mules were spied while testing. The car is believed to start selling in 2015. Speth added that this car will have to do well against rivals that have “incredible” design and strength.

He explained that aside from standing out, its cars have to have a “human quality” that distinguishes them from others. He said that its products have to reflect Jaguar’s belief that its people are its strength. According to Jaguar boss Adrian Hallmark, the major characteristics of this car are that it has a more attractive design and more sophisticated technology.

Speth said that the compact executive saloon market is challenging but he is confident that it can be conquered even with the models that already dominate it such as the 3-series, Audi A4 and Mercedes-Benz C-class. He said that its makers can keep costs low by making use of their larger economies of scale. He said that the “key” is to get the F-type at the heart of its range.

He points to this model as very distinctive and as being able to stand for what Jaguar is about. It’s expected that the small Jaguar saloon will be built using JLR’s highly scalable Premium Lightweight Architecture (PLA) aluminium platform and that it will be produced at Jaguar’s plant in Castle Bromwich plant. Jaguar hopes to combine the lightweight platform with the newest-generation four-cylinder engines in order to have better dynamics and efficiency than its competition.

The all-new BMW 3-Series Sedan is the first in the compact sports sedan segment and throughout the years, it has progressed to exemplify the artistic look, dynamics and well-balanced performance of BMW. With its dramatic and stylish lines, the sixth model generation of the world's top-of-the-line luxury car features the well-balanced quality of the brand's mid-size model.

While the brand-new BMW 3-Series has progressed in all angles in contrast with its forerunner, it still maintains a flawless footing of athleticism and sophistication. As in past generations, the sedan's dynamic sizes are formed by the sweeping bonnet, short front overhang, elongated wheelbase and set-back greenhouse standard of BMW.

Striking front end with clear-cut contours and multi-faceted surfaces

The wedge form of the new 3-Series' silhouette and its broader track (+ 37/47 mm at the front/rear) highlight the athletic look of the all-new BMW. By simply highlighting the width of the vehicle, the multi-faceted surfaces of the dramatic front end allow the BMW 3-Series a more athletic look than ever. A broad, squat rendition of the upright, slightly forward-slanting BMW kidney grille underlines the posture of the new BMW 3-Series. LED accent lights situated like eyebrows over the stunning twin headlights with corona rings (if xenon headlights are identified) give an additional potency to the quintessential BMW focused appearance.

The headlights now reach out up to the frame of the kidney grille, fusing the headlights and grille of the all-new BMW 3-Series Sedan into a single complex unit and increasing further significance to the vehicle's broad-set position.

BMW 3-Series change the central air intake of its forerunner with two bigger intakes, which are situated below the headlights to the outer edges of the front end and increase significant depth to the vehicle's energetic vibe. On the far left and right of the main ducts are little vertical intakes which help generate the "Air Curtain". This cutting-edge technology enhances air flow around the front wheels, improving aerodynamic proficiency and lessening fuel utilization at higher speeds.

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