By March 15, James Sweeting will be the U.S. executive national sales director for Saab Cars North America. Sweeting, 50 years old, was a former Honda zone sales manager. He will report directly to Matthias Seidl, executive director of global sales and aftersales. Seidl also serves as interim COO for Saab Cars North America.
In a statement, Seidl said that Sweeting is joining the North American team during a year that’s “very pivotal” for Saab Cars North America.
He added that Sweeting’s extensive automotive sales experience will aid in rebuilding Saab's presence in the North American market, and in raising volume opportunities with its new product portfolio.
Towards the end of 2010, Saab introduced the redesigned 9-5 sedan. This spring, Saab's 2011 9-4 will start selling and the redesigned 2012 9-5 SportCombi wagon will follow in the fall. And in fall 2012, the redesigned 2013 9-3 is scheduled to go on sale.
The 9-3 is Saab's volume model. Sweeting has been working in the U.S. automotive sales industry for 27 years. Sweeting’s automotive career began with Chrysler Corp.
He has spent the past 24 years with American Honda Motor Co. in sales and marketing roles. Most recently, Sweeting was the zone sales manager of Honda's South Central Zone, overseeing sales and marketing in Texas, Louisiana, Mississippi and Arkansas.