James Sweeting will be the head of U.S. sales for Saab Cars North America

Article by Christian A., on March 6, 2011

By March 15, James Sweeting will be the U.S. executive national sales director for Saab Cars North America. Sweeting, 50 years old, was a former Honda zone sales manager. He will report directly to Matthias Seidl, executive director of global sales and aftersales. Seidl also serves as interim COO for Saab Cars North America.

In a statement, Seidl said that Sweeting is joining the North American team during a year that’s “very pivotal” for Saab Cars North America.

He added that Sweeting’s extensive automotive sales experience will aid in rebuilding Saab's presence in the North American market, and in raising volume opportunities with its new product portfolio.

Towards the end of 2010, Saab introduced the redesigned 9-5 sedan. This spring, Saab's 2011 9-4 will start selling and the redesigned 2012 9-5 SportCombi wagon will follow in the fall. And in fall 2012, the redesigned 2013 9-3 is scheduled to go on sale.

The 9-3 is Saab's volume model. Sweeting has been working in the U.S. automotive sales industry for 27 years. Sweeting’s automotive career began with Chrysler Corp.

He has spent the past 24 years with American Honda Motor Co. in sales and marketing roles. Most recently, Sweeting was the zone sales manager of Honda's South Central Zone, overseeing sales and marketing in Texas, Louisiana, Mississippi and Arkansas.

If you liked the article, share on:

Topics: saab

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries