The three largest automakers in Japan have started to recover from the backlash against Japanese brands and experienced a surge in sales in September 2013. Honda is at the top, with its sales doubling compared to September 2012 and reaching its highest point in 21 months. Toyota posted a 63.5% rise in deliveries while Nissan’s sales went up by 83% (excluding multipurpose vehicles). For the first time since January, sales of all three automakers increased.
The timing of the lunar new year holidays has hurt comparisons to the previous year. Nevertheless, the recovery signifies that customers are once again flocking to Japanese automakers after the territorial conflict between Japan and China led to a campaign against Japanese products.
Zhou Jincheng, an analyst at automotive research firm Fourin Inc. in Nagoya, Japan, said that it will take some time before the Japanese brands make a full recovery. He emphasized that they’re not giving up on China.
Zhou added that Honda’s sales in September are significant since the brand sold more than before the conflict. He attributes this to the popularity of new models like the Crider sedan.